BA Advertising & Marketing Communication and Public Relations

Speak without obligation to London Metropolitan University

To contact you must accept the privacy policy

Image gallery

Comments about BA Advertising & Marketing Communication and Public Relations - At the institution - London - Greater London

  • Objectives
    London is one of the world's most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
  • Entry requirements
    You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
  • Academic title
    BA Advertising & Marketing Communication and Public Relations
  • Course description
    Course structure

    Level 1

    Studying Marketing and Operations
    Introduction to Advertising
    Introduction to Public Relations
    Introduction to Marketing
    Media Culture and Society
    Business in its Environment
    Two free modules

    Level 2

    Communications and Technology
    Public Relations
    Theory and Practice
    Branding
    Consumer Psychology and Buyer Behaviour
    Media Relations

    Level 3

    Current Issues in Advertising
    Advertising Theory
    Corporate Communications
    Public Relations Strategy
    Customer Relationship Management
    Advertising and PR Project

Other programs related to advertising

This site uses cookies.
If you continue navigating, the use of cookies is deemed to be accepted.
See more  |