BA Advertising & Marketing Communication

Image gallery

London Metropolitan University

Comments about BA Advertising & Marketing Communication - At the institution - London - Greater London

• Objectives
  This vocational course provides you with a sound foundation in marketing communications theory and practice, developing your skills for a career in advertising, direct marketing, public relations, sales promotion and other areas of the marketing communications sector. Through the Schools links with many London-based companies and agencies, there are opportunities to study contemporary developments in the industry.
• Entry requirements
  You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
• Academic title
  BA Advertising & Marketing Communication
• Course description
  Course structure
  
  Single Honours involves eight modules per level. Joint Honours comprises four modules per level in Advertising and Marketing Communication, plus four modules per level from your other subject. Joint Honours students may also choose a Major/Minor combination after level 1.
  
  Level 1
  
  Introduction to Advertising (Marketing Communications)
  Introduction to Marketing
  Studying Marketing and Operations
  Quantitative Analysis
  Foundations of Business Psychology
  
  Level 2
  
  Integrated Marketing Communications
  Public Relations Theory and Practice
  Consumer Psychology and Buyer Behaviour
  Branding
  
  Level 3
  
  Advertising
  Corporate Communications
  Customer Relationship Marketing
  Current Issues in Advertising ( Marketing Communications)
  Advertising Theory
  Globalisation and the Media
  Media Power and Public Opinion

Other programs related to marketing communications