BA Fashion Marketing

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London Metropolitan University

Comments about BA Fashion Marketing - At the institution - London - Greater London

• Objectives
  Fashion is important to the UK economy. It is estimated that there are approximately 110,000 people employed within this industry, which has grown since 2000. More significantly, a shift in importance has occurred away from manufacturing towards marketing, marketing communications, distribution and supply chain relationships. As a consequence, there is an increased demand for graduates who are equipped with business knowledge of the fashion industry. To this end, the aim of the course is to provide students with a contemporary understanding of fashion marketing in order to meet the demands of the sector. Ultimately, graduates will be prepared for employment both within the national and international fashion environment.
• Entry requirements
  You should also have 160-200 points, including at least 140 from two or more A levels. English and Maths GCSE grade C or above (or equivalent) are also required.
• Academic title
  BA Fashion Marketing
• Course description
  Course structure
  
  The course involves studying 8 modules per academic level.
  
  Level 1 introduces you to marketing communications with a grounding in business. It also prepares you for higher education-level study, introducing key topics and helping you to gain an overview of your subject.
  
  Core modules
  
      * The Fashion Industry
      * Fashion Forecasting and Marketing
      * Fashion Buying
      * Fashion and the Supply Chain
      * Fashion Marketing Project
  
  Optional modules include
  
      * Public Relations
      * Advertising and Marketing Communication
      * Retailing
      * Market Research
      * Media Relation
      * Branding
      * International Marketing

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