BA International Marketing

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University of Hertfordshire

Comments about BA International Marketing - At the institution - Hatfield - Hertfordshire

• Objectives
  # Develop the knowledge and skills needed to work in an international marketing environment # Gain valuable professional exemptions from CIM # Gain invaluable experience through the compulsory study abroad year.
• Entry requirements
  The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
• Academic title
  BA International Marketing
• Course description
  BA International Marketing
  
  Year 1
  
  -Creativity, Technology and Innovation
  -Essential Data Analysis for Marketing
  -Introduction to Microeconomics B
  -Personal Development Planning (UG): MAPS
  -Principles of Marketing 1 (A)
  -Principles of Marketing 2
  -The Marketing Challenge
  
  -International Business and Culture
  -International Geopolitical Environment of Business
  
  Year 2
  
  -Employability and Entrepreneurship A
  -Financial Information for Managers
  -Managing Human Resources B
  -Marketing Planning in Practice
  -Psychology and Consumer Behaviour for Marketers
  
  -Cross-Cultural Management
  -Tourist Market: Behaviour and Motivations
  
  Year 3
  
  -Placement Portfolio
  
  Year 4
  
  -Corporate Social Responsibility and Sustainable Marketing
  -Global Marketing Ethics and Culture
  -Managing Media and Communications
  -Market and Social Research
  
  -Dissertation: International Marketing
  -Integrated Project: International Marketing
  -Research Methods

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