International Defence Marketing MSc/PgDip/PgCert

Comments about International Defence Marketing MSc/PgDip/PgCert - At the institution - Wiltshire - England

• Objectives
  Suitable for those who work in the defence sector in business development, sales or marketing and wish to enhance their knowledge and skills. Takes you on to a thorough understanding of the principles of domestic and international defence marketing and sound knowledge of the defence industry and the global environment in which it operates. You will be taught by Cranfield University academic staff at the Defence Academy - College of Management and Technology who understand the challenges of translating theory into practice.
• Entry requirements
  Normally a 1st or 2nd class Honours degree or relevant professional equivalent. Alternatively, a lesser qualification together with appropriate work experience may be acceptable. Students whose first language is not English must attain an IELTS score of 7.
• Course description
  Increased globalisation demands tough business decisions about how to develop markets, retain customers and manage stakeholder groups and product portfolios. This has led to the need for new knowledge and skills in understanding the environment and the ability to develop strategies that create a competitive advantage. This expertise is critical to maintain a strong UK defence industry, particularly in the face of a highly competitive global defence market.
  
  The aims of the MSc are for participants to be able to develop and implement strategic international marketing plans and negotiate effective deals with a solid understanding of the defence industry and its environment. By the end of the MSc, students should be able to:
  
      * display knowledge of domestic and international defence marketing
      * develop transferable skills in areas such as sales and negotiation
      * understand and analyse the defence industry and the international legal, ethical and political environments in which it operates
      * critically analyse and evaluate their business and that of their competitors
      * plan and implement best practice marketing research techniques
      * produce coherent and rigorous business and marketing strategies
      * implement and control marketing plans within identified constraints
      * critically evaluate scholarly research papers in defence marketing
  
  Modules:
  
  PgCert
  
      * Marketing Capital Goods
      * Legal, Ethical and Political Frameworks of Defence
      * The Organisation of Defence Acquisition
      * Cultural Aspects of International Business
      * Managing Key Accounts and Negotiations
      * Defence Economics
  
  PgDip
  
  All of the PgCert modules must be completed plus:
  
      * Strategic and Change Management
      * Analysis and Evaluation through Research
      * Customer Needs and Capability Requirements
      * Defence Export Marketing
      * The Theory and Practice of Offsets
      * Managing Marketing Performance
  
  MSc
  
  All of the above plus a research project.
  
  Duration
  
  2½ years part-time, although it can be spread over a longer period.
  
  Assessment
  
  There are a variety of assessments including examinations, assignments, role plays and presentations.

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