Marketing, BA Hons

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University of Greenwich

Comments about Marketing, BA Hons - At the institution - Greenwich - Greater London

• Academic title
  Marketing, BA Hons
• Course description
  The marketing programmes in the university’s Business School have been re-designed in line with the changing environment. We have consulted with important stakeholders such as the Chartered Institute of Marketing, the Market Research Society, and the Institute of Direct Marketing, who, through this programme, offer exemptions from their professional qualifications. Our new marketing programme offers value to our students, in terms of being cutting edge and offering clear marketing employability skills.
  
  The programme has been re-designed so that year 1 covers the essential marketing principles, thus building a strong foundation which can be developed and enhanced in years 2 and 3. Year 2 focuses on the implementation of marketing principles laid out in year 1. The perspective is more on the operational side of marketing, where students are expected to develop marketing mixes and undertake marketing research. Marketing simulation games enable students to put into "virtual" practice marketing skills they have developed. Year 3 takes a more strategic perspective and offers the scope for our marketing students to specialise in specific marketing disciplines.
  
  Year 1
  -Personal and Professional Development 1
  -The Marketing Profession
  -Marketing Principles and Planning
  One option from:
  -Introduction to Human Resource Strategy
  -Principles of Managing Entrepreneurship
  -Economic and Financial Framework for Business
  -Introduction to Operations
  -Introduction to Festivals and Events Management
  -Or Language
  
  Year 2
  -Personal and Professional Development 2
  -Customer Insight and Research
  -Marketing Management
  Option chosen from:
  -Global Marketing Management
  -Marketing Communication Management
  -Planning Festivals and Events
  -A Language
  
  Optional Sandwich Year (Work Placement)
  Final Year
  -Personal and Professional Development 3
  -Dissertation/Marketing Project
  -Contemporary Issues in Marketing
  -Contemporary Issues in Marketing Communications
  Option chosen from:
  -Brand Management
  -Global Operations and Logistics
  -Creativity and Innovations in Marketing
  -Relationship Marketing
  -Interactive Direct Marketing
  -Advertising Management
  -Public Relations
  -Business Strategy for Marketers
  -Delivery and Production of Events and Festivals
  -A Language

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