Course description
The AMBA accredited Brunel MBA in Healthcare Management will provide you not only with a sophisticated understanding of the principal business functions such as corporate strategy, finance, marketing and people management but will also allow you to explore in depth the setting of healthcare policy and how to manage change within the context of the constantly evolving healthcare sector. The whole aim is enable you to become a more effective manager now that the sector is so cost-driven.
Course Details
The MBA Programmes comprises eight core module and a business research project.
Core Modules
* Corporate and Business Finance
* Leading People and Managing Organisations
* Executive Perspectives on Information Systems
* Strategic Marketing Management
* Operations Management
* Corporate and Competitive Strategy
* Healthcare Policy Setting
* Managing Change in Healthcare
* Business Project
Corporate and Business Finance
This module provides you with a thorough understanding of matters financial, explains the concept of risk, and teaches the process of financial management in the short and long term. You will learn the general principles of management accounting as well as systematic techniques for analysing and evaluating the financial health of an organisation.
Leading People and Managing Organisations
This module develops your understanding of people's behaviour in an organisational context and teaches the theories and practices of effective people management. You will also gain a better appreciation of the significance of human resources for operational effectiveness and understand how best to motivate, lead, interview and communicate as well as how to manage conflicts of interest.
Executive Perspectives on Information Systems
Over the course of this module, you will gain a thorough understanding of the changing nature of information systems, new business practices and working practices in the competitive marketplace. The module will also teach how to leverage effectively information tools through an understanding of current practices, trends and the effects of IT on organisations and their trading partners.
Strategic Marketing Management
By the end of this module, you will have an in depth knowledge of all the principal marketing concepts as well as how marketing has evolved following the introduction of new technology. You will also appreciate how best to evaluate the effectiveness of marketing activities, conduct a marketing audit and construct a marketing plan.
Operations Management
During this module you will explore the tools and techniques for managing operations. You will gain a greater awareness of the strategic issues involved in the way organisations manage their operational activities and facilities - both within and beyond the organisation's boundaries. You will also develop a better appreciation of the relation between operations/service design choices and performance imperatives.
Corporate and Competitive Strategy
Over the course of this module, you will be introduced to concepts and methodological tools and techniques for analysing an organisation's strategic position. You will gain a thorough appreciation of the issues and challenges that confront managers responsible for the strategic management of organisations in potentially complex, hostile and uncertain conditions.
Healthcare Policy Setting
This module will enable you to develop a sophisticated knowledge and understanding of the political setting of health policy as well as the issues of health policy analysis and the influences on the health policy process. Furthermore, you will acquire the ability to apply policy analysis and administrative theories to the analysis of health policy processes and to critically evaluate the role and effectiveness of healthcare professionals and managers in the policy-making process.
Managing Change in Healthcare
This module will facilitate your development of original and innovative initiatives in healthcare management and help you to promote these within your organisation's culture and strategic plans. You will also review, analyse and evaluate current and recent developments in health policy as they impact on implementing change in healthcare and use research evidence in the application and evaluation of change theories, strategies and initiatives to develop best practice.
Business Project
To complete your MBA, you will be required to undertake extensive research into a business and management challenge of particular interest to you and then analyse your findings in depth. The business project allows you the chance to demonstrate your business acumen as well as the opportunity to apply the knowledge and skills you have learnt on the programme.
