The course adopts a thematic approach covering topics such as:
- strategic thinking
- global marketing
- consumption
- advertising and the media
- branding
- virtual marketing.
Modules:
- Marketing Studies
- Strategic Perspectives on Marketing
- The Customer Experience
- Operational Marketing
- Marketing Contexts
- Marketing in the Organisation
- Contemporary Issues and Marketing.
Benefits
This is course is designed to produce graduates capable of making a difference in the marketing arena. It has been developed in consultation with industry to ensure that it delivers what employers want from graduates. It also incorporates the latest academic marketing thinking to ensure that it is leading edge in all respects.
On this course you will benefit from:
- being taught in small groups which support your individual learning needs
- a highly supportive environment in which to learn
- the use of eSupported learning
- a global perspective
- modules that directly relate to the business world
- a balance of contemporary marketing theory and practice
- input from marketing professionals as well as lecturers.
How do you study?
Teaching and learning methods include small-group tutorials, research supervision, interactive teaching, industry workshops (guest speakers; project-work), supported eLearning, guided and directed individual and group study (before, during and after modules), and a variety of multimedia approaches.
Induction
An induction programme at the start of the course introduces you to the staff, outlines the course, and offers the chance to explore the various learning resources, including the library, careers service, international office and student support services. Additional language support will be provided as appropriate during the course to aid your learning.
Hear from the Programme leaders on the course.
Assessment
Assessments will be carried out on both an individual and group basis, and will include marketing research activities, presentations, case studies, seminar papers, and an in-depth investigation into a chosen marketing issue.
A new framework We have recently introduced a new framework for our full-time Masters programme, covering some significant and exciting developments that have come about through consultation with our students, staff and alumni.*
Our portfolio of programmes offer a wide range of relevant courses in business and management, allowing you to specialise in your specific field of interest, whether this is in management, marketing, finance or a distinct field within each of these disciplines. Each programme has been developed in response to industry needs and focuses on work-based projects, ensuring that when you graduate you will have a masters degree which is relevant and attractive to prospective employers.
All of our taught postgraduate courses will now share a common delivery platform. The new framework includes some shared modules where the content overlaps, giving you even more opportunities to work collaboratively with students from different backgrounds and disciplines, the new framework will also facilitate greater engagement with external businesses and organisations, leading to an enhanced student learning experience, designed to build on the core strengths, knowledge and experience of Nottingham Business School’s staff.
* this framework is not currently applicable to our MBA or professional suite
Real-world experienceAll of our courses are vocationally-oriented, providing the skills and experience that are relevant to and valued by employers.
The real-world consultancy project, carried out in collaboration with local organisations, continues to be a key factor in the success of our courses and one on which we are keen to build. The new framework, in which the consultancy experience forms the basis of a 40-credit project, has preserved and extended this opportunity to provide you with work-based experience that is of genuine value to your future career.
Teaching and Learning Strategy
Each course is structured to encourage constructive learning within a student-centred learning environment, placing an emphasis on self-directed study, critical thinking and team work. With this in mind, our courses include a range of teaching methods, such as interactive workshops and tutorials, rather than a reliance on large group lectures.
As our students come from across the globe and have different learning experiences, an integral element of each course is ensuring that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.
As part of the new framework, we are committed to providing programmes that adopt teaching methods that are appropriate to the student cohort and the specific modules; interactivity is a key feature of every module.
Professional recognition
Nottingham Business School is also one of the UK’s leading full-service business schools, providing a wide range of Business and Management education services for individuals and organisations. The School’s reputation within the international and global business world continues to go from strength to strength as a result of its consistent performance in terms of accreditation, student performance and research, and its impressive client base.
In addition,
Nottingham Business School is an accredited Chartered Institute of Marketing study centre and this course is being considered for a Dual Award with The Chartered Institute of Marketing subject to validation.
Resources and facilities
Nottingham Business School’s professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues confronting managers and their organisations.
For further information about our resources and facilities please visit the Nottingham Business School website.
Special features:
- a specialist marketing course focused on getting the best out of its students
- innovative delivery of modules based on the needs of a diverse group of students
- fully supported individual research project
- excellent graduate employability rates.
