Course description
This course not only provides a solid grounding in the key subject areas involved in contemporary marketing management, but also introduces leading-edge concepts and ideas relevant to modern marketing. The MSc draws on the extensive practical and academic knowledge of our staff, allowing you to benefit from the Business School’s extensive research activity in these areas. In addition to a full-time version running during the normal academic year, the part-time MSc Marketing is also taught in a format of intensive weekend study.
Course Content
Students undertake the following taught modules:
* Marketing Philosophies and Functions (20 credits)
* Contemporary Approaches to Marketing Research (20 credits)
* Contemporary Consumption (20 credits)
* Advanced Marketing Communication (20 credits)
* Strategic Global Marketing (20 credits)
* Developing Themes in Marketing (20 credits)
Successful completion of the taught section allows progression to either the Business Research Project (60 credits) or Dissertation (60 credits)
The alternative at the final stage will be of a benefit to those who are business-sponsored and have a level of work experience. Students will be counseled in the choice of their dissertation.
Students who already have marketing qualifications such as the CIM Postgraduate Professional Diploma may be offered exemptions from one or more taught modules up to a total of 80 credits.
How To Study
The part-time course is designed around the needs of practising
marketing managers where most modules are delivered to small
groups, ‘en bloc’ over weekends. Full-time students will study
each subject intensively over a period of several weeks.
For both full-time and part-time students there is a varied lecture and seminar programme, with group work, case studies and analyses of contemporary marketing materials such as advertising campaigns. Students are encouraged to attend specialist guest lectures throughout the year.
Assessment is assignment-based which will encourage you to
explore the subject in depth and to develop your critical and
analytical skills. The final requirement is a dissertation in which
you will examine in depth a specific aspect of marketing.
Career prospects
This course has been designed to meet the development needs of
those wishing to pursue a career in marketing management, and
reflects the requirements of dynamic organisations.
