Course description
Modules
-Analysis and Evaluation
-Strategic Marketing Decisions
-Managing Marketing Performance
-Strategic Marketing in Practice
Accreditation
Nottingham Business School is an accredited CIM Study Centre.
Assessment
Assessment is via external examinations that are set, administered and assessed by the CIM. There is no continuous assessment option on offer at Nottingham Business School.
Course content
The Professional Postgraduate Diploma builds upon practical skills in strategic marketing management and increases your strategic perspective. It is ideal for marketers who are concerned with managing the marketing process, as well as those who are looking to build on the knowledge gained at Professional Diploma level with a future senior marketing management role in mind.
The content is designed in consultation with employers to ensure that you gain the relevant competencies for various stages of your marketing career. It covers:
-the concept of business orientation and the different orientations in management and planning and the roles of marketing used by organisations;
-a range of corporate and business visions, missions and objectives and the processes by which they are formulated, in light of the changing bases of competitive advantage across geographically diverse markets
-the techniques available for integrating teams and activities across the organisation, specifically relating to brands and customer-facing processes, and instilling learning within the organisation;
-Identify and critically evaluate marketing issues within various environments, utilising a wide variety of marketing techniques, concepts and models.
Employability and careers: life after university
The CIM Professional Diploma signals to employers, clients and colleagues your professionalism. In an increasingly crowded workplace, the practical nature of the CIM Professional Diploma will act as a significant signal to employers that you are serious about Marketing and qualified to a high level.
Graduate employability
The CIM courses at Nottingham Business School present excellent opportunities for participants to network with marketers from many different backgrounds and organisations, enabling them to develop alternative ways of looking at marketing and its practical applications.
How do you study?
Modules are delivered over two evenings each week with classes starting at 6 pm and finishing at 9 pm. Members of the CIM teaching team at Nottingham Business School are well qualified academically, and possess significant commercial experience. They are committed to helping you get the best out of your studies
The teaching methods employed are varied to suit all learning styles. There is typically a mix of lecture, small group work, exam technique practice.
Introduction
An induction evening is held before teaching starts to prepare you for the course. At these more informal sessions, you are encouraged to mix with one another whilst ensuring that you have the basic minimum knowledge to benefit from the course.
Professional development
For those students who are already CIM members, attendance on this course qualifies for Continuing Professional Development hours.
Professional recognition
Nottingham Business School is an accredited CIM Study Centre. The School is also one of the UK’s leading full-service business schools, providing a wide range of Business and Management education services for individuals and organisations. The School’s reputation within the international and global business world continues to go from strength to strength as a result of its consistent performance in terms of accreditation, student performance and research, and its impressive client base.
Resources and facilities
Nottingham Business School’s professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues confronting managers and their organisations.
