This is an innovative and distinctive programme designed as a collaborative initiative between the School of Design and Leeds University Business School. The concept behind the programme is driven by the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge. The programme will focus on a creative approach to solving communication problems in advertising and branding. Alongside this, the study of theoretical modules will provide insight into the strategic thinking necessary to create effective and memorable communication campaigns.
An emphasis on creativity and innovation, in tandem with a strategic approach to brand communication and integrated advertising, clearly differentiates the course from any other equivalent MA currently offered in UK Universities. Equally, the taught modules reflect content and expertise from both Schools to provide the student with a unique learning experience and perspective on this discipline.
Advertising and its relationship to brand development and consumers is a dynamic and expanding sector, both nationally and internationally. This programme is designed to create opportunities for students to work in the creative industries or further develop research projects at PhD level.
12 months full-time
School of Design
The School of Design, which has its origins in the Department of Textile Industries, is one of the largest university textiles departments in the UK, and has a correspondingly large postgraduate school. The School is located in a number of specialist buildings at the heart of the campus, which house a wide range of modern textile processing equipment.
Today, the School of Design has excellent studios and resources to facilitate a wide range of design subject studies. Fashion Design, Graphic Design, Multi-Media and Animation, Textile Design, Sculpture and Painting. The Centre for Visual Communication houses some of the best software and hardware components available and is one of the main centres for design research in the University. As a postgraduate design student you would become a part of this centre.
The School offers several taught Postgraduate Diploma and MSc courses, and is particularly well known for its research. Currently dozens of research projects are in progress, covering many aspects of Design Process Management and Technology.
Leeds University Business School
Housed in state-of-the-art facilities, Leeds University Business School is ranked in the world’s top 100 business schools and has both EQUIS and AMBA accreditation. The latest Financial Times Full-Time MBA Survey (2005) ranked the quality of the school’s research as the 5th highest amongst UK business schools and 8th in Europe. Specialist areas of activity include: Accounting and Finance; Economics; International Business; Management; Marketing and Work and Employment Relations.
The school has many valuable links with business and commerce. Directors and senior managers from leading organisations advise the school, and provide placements and projects for students on our programmes. Recent participants have included Barclays Bank, British Aerospace, British Telecom, Eurotunnel, GE Capital Bank, The National Health Service Executive, PowerGen, SAP, Unisys and Wang Global. At the same time, staff have been consultants to more than 80 companies, and income from research contracts has topped £2.8 million in the last five years.
All our programmes take an international perspective and, as a result, students worldwide come to study at Leeds. We think you'll enjoy the international mix - it's a great chance to network and to make lasting international friendships.
What you study
-Consumer Behaviour (15 Credits)
-Marketing Communications (15 Credits)
-Marketing Strategy (15 Credits)
-Advertising (15 Credits)
-Visual Communication (15 Credits)
-Persuasion (15 Credits)
-Integrated Communication (30 Credits)
-Media Policy (15 Credits)
-Relationship and Direct Marketing (Optional 15 Credits)
-Sales Promotion and Sponsorship (Optional 15 Credits)
-Internet Marketing (Optional 15 Credits)
-Creative Direction (30 credits)
-Or Dissertation (30 credits)
Total 180 credits
How you study
Two foundation weeks, followed by 6 modules in Semester One (90 Credits September to January) and 3 modules in Semester Two (60 Credits January to May), then either a Creative Direction module or Dissertation (30 Credits).