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Advertising and Marketing MA

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  • Entry requirements
    Entry requirements English language requirements: If English is not your first language, you will need a recognised English language qualification, such as: * Test of English as a Foreign Language (TOEFL), administered by the Educational Testing Service in the US, in which scores of at least 580 overall and 4.0 in the Test of Written English are required. The computer-based test requires scores of at least 240 overall and 4.0 in essay-writing. * The International English Language Testing Service (IELTS) test, administered by the British Council, in which scores of 6 or more in each section and an overall score of 6.5 are required. Academic entry requirements: * Applicants for Advertising and Marketing should have a good first degree or equivalent in a subject other than a marketing specialisation. In exceptional circumstances, applicants without a first degree will be considered on the basis of their relevant work experience and potential for benefiting from the programme. * International applicants may be asked to take GMAT, in which a score of at least 600 and an AWA of 4.0 are required.
  • Academic Title
    Advertising and Marketing MA
  • Course description
    The MA in Advertising and Marketing is a recognised postgraduate qualification that is valued for careers in advertising management, promotions and sponsorship management, media planning, Internet marketing, public relations and corporate communications, and brand management. The qualification also provides a sound basis for postgraduate research.
    The programme provides exposure to advanced advertising and marketing concepts, knowledge and skills, which have practical application in the workplace. It is delivered by highly qualified teaching staff with research and consultancy expertise in marketing. This is complimented by support for your personal development through cooperative and participatory approaches to learning, and opportunities to share your ideas and experiences with students from a range of backgrounds, cultures and countries.

    12 months full-time

    Leeds University Business School
    Housed in state-of-the-art facilities, Leeds University Business School is ranked in the world’s top 100 business schools and has both EQUIS and AMBA accreditation. The latest Financial Times Full-Time MBA Survey (2005) ranked the quality of the school’s research as the 5th highest amongst UK business schools and 8th in Europe. Specialist areas of activity include: Accounting and Finance; Economics; International Business; Management; Marketing and Work and Employment Relations.

    The school has many valuable links with business and commerce. Directors and senior managers from leading organisations advise the school, and provide placements and projects for students on our programmes. Recent participants have included Barclays Bank, British Aerospace, British Telecom, Eurotunnel, GE Capital Bank, The National Health Service Executive, PowerGen, SAP, Unisys and Wang Global. At the same time, staff have been consultants to more than 80 companies, and income from research contracts has topped £2.8 million in the last five years.

    All our programmes take an international perspective and, as a result, students worldwide come to study at Leeds. We think you'll enjoy the international mix - it's a great chance to network and to make lasting international friendships.

    What you study

    Compulsory modules (150 credits)

    Semester 1

    -Consumer Behaviour and Mass Communications
    -Marketing Communications
    -Marketing Strategy
    -International Marketing
    -Interpersonal Communications

    Semester 2

    -Media Policy
    -Relationship and Direct Marketing
    -Public Relations and Corporate Communications
    -Sales Promotion and Sponsorship
    -Internet Marketing


    -Dissertation (30 credits)
    -Consultancy Project (30 credits)

    Total 180 credits

    How you study
    Two foundation weeks, followed by 5 modules in Semester One (September to January) and 5 modules in Semester Two (January to May), then either a marketing consulting project or dissertation.

    Modules are as follows: Consumer Behaviour and Mass Communications International marketing Interpersonal Communications Marketing Communications Marketing Strategy Internet Marketing Media Policy Public Relations and Corporate Communications Relationship and Direct Marketing Sales Promotion and Sponsorship.

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