Entry requirementsEntry requirements Normally one or more of the following • a degree • a recognised professional qualification in a communication field • at least four years’ work experience in a professional communication field, or a closely related field such as science communication or information design If you don’t have a recognised qualification you must show that you are capable of sustained academic study and motivated towards a course of this kind. We do this through an interview. Visit the Media and communications site Admissions office For further information please contact the Faculty of Arts, Computing, Engineering and Sciences, Sheffield Hallam University, City Campus, Sheffield S1 1WB, phone 0114 225 5280, fax 0114 225 3443, e-mail aces-info@shu.ac.uk For an application form see www.shu.ac.uk/study/form International students – see www.shu.ac.uk/international Attendance Distance learning – typically three years Fees For academic year 2008/9 Home and EU students Typically £4,680 You can study individual modules from this course – please contact us for fees. International students Typically £5,500 You can study individual modules from this course – please contact us for fees. Assessment All assessment is by coursework – there are no exams. There is one assignment for each module, usually equivalent to a long essay, which you ... more>> The University's terms and conditions apply to all offers of places to study at the University
Academic titleMA/PgDip/PgCert Corporate Communication
Course descriptionIf you work in or want to work in a role involving organisational or corporate communications, this course is for you. It develops your skills and knowledge in persuasion, strategic communication and public relations.
The course content is both theoretical and practical. It reflects the diversity of issues, media and concerns of current practice in corporate communications.
In some assignments, you critically examine documents produced in your professional work to develop your understanding of the theories underlying corporate document analysis. You research the complexities of communication in a corporate context to develop your ability and put your learning into practice.
You gain an understanding of how to represent corporations externally and an ability to communicate in a corporate environment. Option modules allow you to develop and focus on your personal and professional interests.
You can explore in greater depth topics such as • using digital technology in corporate contexts • corporate writing skills • the theory and practice of persuasion • visual communication • news making • information design in the production of documents. Attendance is by distance learning only, with some optional face-to-face workshops held on campus.
Associated careers
Corporate communication is of increasing importance to managers and communication professionals aiming to communicate effectively inside and outside their organisations.
Business professionals benefit from this course, especially those with responsibility for marketing, communications strategy or communications processes and products in their business.
Course content
Postgraduate certificate
• introduction to corporate communication • practical public relations • public relations in society • portfolio of reflective practice
Postgraduate diploma
• ethics of communication • project or research design (you must choose this module if you intend to continue to the MA dissertation)
plus two from • collaborative work • visual communication • the theory of persuasion • persuasion in practice • hypermedia design • news making • information design • language and writing • digital media and society • digital media and communication