MSc-PgDip International Business and Management for Design
ObjectivesThe programme has been designed to enhance the skills portfolio of graduates, to give designers a significant edge in a very competitive field.
Entry requirementsdesigners looking to take up business related routes in other creative industries such as advertising, marketing and PR or wishing to extend their design knowledge to a different design discipline. Some students will also take up positions in ‘client’ organisations within marketing or design departments.
Academic titleMSc/PgDip International Business and Management for Design
Course descriptionInternational Business and Management for Design - MSc/PgDip
KEY FEATURES |
- Strong international flavour, study in France
- Business and Management content tailored to the needs of designers
- All teaching and assessment is in English
PROGRAMME CONTENT | The programme is validated by the University of Salford and delivered at the European institute of Design (IED) based in Toulon on the Mediterranean coast of France.
The programme is structured to equip design trained individuals with the skills and knowledge to further their careers in the design industry. The PgDip has 8 core modules: International Marketing for Designers, International Design Industry, Design Project Management, Research Methods, Design and Brand Strategy, Strategic Management and Organisational Behaviour, Design Contexts and Consumer Culture, and Professional, financial and legal issues in design. Students who pass at the required level will be able to progress to the masters dissertation. The programme provides students with opportunities to develop professional skills such as team working, presentation and communication skills.
Graduates can expect to find employment in the following areas: Design Consultancy; Managerial Roles, Client/Account Handling, Studio Management, Business Development or Owner Management, Business Development or Owner Managemen