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BA Business and Journalism

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  • Objectives
    This course is a joint degree with the School of Music, Humanities and Media. It aims to focus on the development of skills of business in the areas of journalism and print media. It is aimed at those who wish to pursue business careers in areas such as general business management, advertising, public relations, and staff relations where writing skills and business research skills will be of benefit to the organisation.
  • Practical experience
    Our students take part in a management development residential programme in the second year held in the Lake District, which focuses on skills development, leadership, project management and team-working.
  • Entry requirements
    Entry Requirements Normally 240 points which must include two 6-unit awards or one 12-unit award (which must not include an A2 level in the same subject as an AS level) plus GCSE Mathematics and English at grade C or above.
  • Academic Title
    BA Business and Journalism
  • Course description
    Year 1

    Introduction to Writing
    Introduction to Journalism: Structures, Themes and Issues
    Media Studies: Understanding Reality and Reporting Facts
    Introduction to Business
    Markets and Government
    Managing Information for Business

    Year 2

    Business Journalism (1): Techniques
    Business Journalism (2): Practical Skills
    Media, Sociology, Technology and Industry
    Management and Research Methods
    Introductory Marketing
    Small Business Enterprise and Planning

    Year 3 (full-time) Core modules

    Corporate and Business Strategy
    Digital Marketing and Communications
    Media Laws, Regulations and Ethics
    Media Case Study

    Two electives

    Year 4 (Sandwich) Core modules

    Business Policy
    Digital Marketing and Communications
    Media Laws, Regulations and Ethics
    Media Case Study

    Two electives

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