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BA International Marketing

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  • Objectives
    The course provides graduates with an understanding of principles and key concepts of marketing as well as an appreciation of the international environment and the strategies required for global success. It also offers the opportunity to study a language to complement your marketing studies. You may be able to study abroad for part of the course.
  • Entry requirements
    Entry Requirements Normally 240 points which must include two 6-unit awards or one 12-unit award and would usually expect GCSE Maths and English at grade C or above.
  • Academic Title
    BA International Marketing
  • Course description
    Course Structure

    The first two years include study of the principles of marketing, government and international business, marketing communications, consumer behaviour, international marketing, markets and Europe and market research with an emphasis on skills and knowledge development. A language can be taken in both years one and two.

    The one year business placement in the third year is highly valued by students and employers alike. It provides an excellent opportunity to put theory into practice and gain marketing experience either in the UK or overseas.

    The final year provides the flexibility for you to follow your own areas of interest including retailing in the international environment, international and Pacific Asian business, cross cultural studies advanced consumer behaviour, advertising strategy and planning or PR and sponsorship. It also allows you to choose between a 20-credit marketing project or a 40-credit dissertation which will be based on an international marketing topic.

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