Course description
Course Structure
The first two years include study of the principles of marketing, government and international business, marketing communications, consumer behaviour, international marketing, markets and Europe and market research with an emphasis on skills and knowledge development. A language can be taken in both years one and two.
The one year business placement in the third year is highly valued by students and employers alike. It provides an excellent opportunity to put theory into practice and gain marketing experience either in the UK or overseas.
The final year provides the flexibility for you to follow your own areas of interest including retailing in the international environment, international and Pacific Asian business, cross cultural studies advanced consumer behaviour, advertising strategy and planning or PR and sponsorship. It also allows you to choose between a 20-credit marketing project or a 40-credit dissertation which will be based on an international marketing topic.