BA International Marketing

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Comments about BA International Marketing - At the institution - Hatfield - Hertfordshire

  • Objectives
    # Develop the knowledge and skills needed to work in an international marketing environment # Gain valuable professional exemptions from CIM # Gain invaluable experience through the compulsory study abroad year.
  • Entry requirements
    The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
  • Academic title
    BA International Marketing
  • Course description
    BA International Marketing

    Year 1

    -Creativity, Technology and Innovation
    -Essential Data Analysis for Marketing
    -Introduction to Microeconomics B
    -Personal Development Planning (UG): MAPS
    -Principles of Marketing 1 (A)
    -Principles of Marketing 2
    -The Marketing Challenge

    -International Business and Culture
    -International Geopolitical Environment of Business

    Year 2

    -Employability and Entrepreneurship A
    -Financial Information for Managers
    -Managing Human Resources B
    -Marketing Planning in Practice
    -Psychology and Consumer Behaviour for Marketers

    -Cross-Cultural Management
    -Tourist Market: Behaviour and Motivations

    Year 3

    -Placement Portfolio

    Year 4

    -Corporate Social Responsibility and Sustainable Marketing
    -Global Marketing Ethics and Culture
    -Managing Media and Communications
    -Market and Social Research

    -Dissertation: International Marketing
    -Integrated Project: International Marketing
    -Research Methods

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