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BA Leisure Management

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  • Objectives
    This course aims to develop the skills needed to identify, anticipate and satisfy the leisure needs of customers, what ever their leisure interests – travel, heritage and culture, music, sports participation or support, home-making or electronic entertainment. Organisations in these sectors are having to adapt to political and technological changes. They depend on their ability to attract customers and sponsors to survive.
  • Entry requirements
    Entry requirements: 240 points (at least 180 from one 12 unit or two 6 unit awards)
  • Academic Title
    BA Leisure Management
  • Course description
    BA Leisure Management

    Programme

    Year 1 - Level C

        * Services Marketing
        * The Leisure Product
        * Economics of Leisure
        * Financial Reporting
        * Market Research
        * The Leisure Context & Experience Economy

    Year 2

        * Event Management
        * Marketing Communications
        * Consumer Experience & Behaviour
        * Management Accounting & Business Decision-Making
        * Managing People & Personal Professional Development
        * Research Methods

    Year 3

    Min 40 weeks paid industrial placement - UK / Overseas opportunities
     
    Year 4

        * Dissertation
        * International Leisure Management
        * Strategic Management

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