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BA Marketing Communications

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  • Objectives
    This programme is a marketing degree with a specialist emphasis on marketing communications. It is especially suitable for those seeking positions in marketing communications, for example advertising, public relations, sales promotion, direct marketing account management and advertising and media planning.
  • Entry requirements
    Requirements GCSE: Maths, English required Tariff points range: 200-260 Access: Yes Baccalaureate EB %: 66-70 Baccalaureate IB pts: 24-28
  • Academic Title
    BA Marketing Communications
  • Course description
    Content

    The first year provides a general business foundation. You will study a range of core subjects such as:

        * Introduction to Marketing
        * Understanding Financial Information
        * Statistics and Decision Making for Marketing
        * Global Business Context
        * Management and Organisational Behaviour
        * Business Information Technology Management

    During your second year you will be studying core modules such as:

        * Marketing in Practice
        * Marketing Research
        * Principles and Practice of Marketing Communications
        * Financial Information for Marketing
        * Human Resource Management
        * Operations and Business Systems Management

    In your third year we encourage you to undertake a work placement which gives you the opportunity to gain invaluable practical experience. If you decide not to do a placement you will enter the final year of your degree. In your final year you will study core modules such as:

        * Strategic Management
        * Advertising and Public Relations
        * Personal Marketing Communications

        * Business and Services Marketing
        * Direct and Database Marketing
        * International Marketing Management
        * Charity and Fundraising Management
        * Marketing and Campaigning

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