BA Product Design

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Comments about BA Product Design - At the institution - Hatfield - Hertfordshire

  • Objectives
    * A programme that is industry focused which has excellent links to industry * This unique programme provides the depth of skills and knowledge needed to succeed in Product Design as a career. * As a student on the programme, you will learn the development process of taking a product to completion. Not only in terms of the design but also be equipped with knowledge of the influencing factors needed to make the product successful. * This exciting programme fosters students to be experimental, explore and challenge their design ideas to push the boundaries on tradition Product Design.
  • Entry requirements
    The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
  • Academic title
    BA Product Design
  • Course description
    BA Product Design

    This programme provides an opportunity to experience and develop the skills and processes involved in the professional practice of product design. Approaches are centred around consumer goods, where issues surrounding everyday manufactured products are developed and explored. The programme investigates the cultural, technical and commercial factors which influence the development of innovative new products, and it introduces the creative and professional strategies which underpin design.

    The study includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product. Industry partners include Ford, Xerox and Herman Miller, with strong working relationships with Imagination Ltd., Conran & Partners and London Associates. The staff team is drawn from nationally and internationally experienced designers who bring their research and professional interests directly into the student environment.

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