BA Public Relations

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Comments about BA Public Relations - At the institution - Huddersfield - West Yorkshire

  • Objectives
    Media and related activities are among the fastest growing industrial sectors in Europe. Public relations plays a key role in the way that all kinds of organisations communicate their ideas and look after their reputations.
  • Entry requirements
    Entry Requirements You should have 280 points including two 6-unit awards. For BTEC NND we require DMM.
  • Academic title
    BA Public Relations
  • Course description
    Course Structure

    Year 1

    Introduction to Public Relations
    Journalism: Structures, Themes and Issues
    Principles of Marketing
    Understanding Media and Society
    Successful Writing
    Introduction to IT and DTP

    Year 2

    Public Relations Practice and Management
    Public Relations Strategy and Reputation Management
    Journalism: Structures and Techniques
    Magazine Design and Production
    Media Sociology and Culture
    Media Business, Industry and Technology

    Year 3

    Media Professional Case Study
    Media Practical Project
    Media Policy: UK and International Perspectives
    Media Laws, Regulations and Ethics
    Innovation and Entrepreneurship

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