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Business Marketing Distance Learning Course - Distance

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Comments about Business Marketing Distance Learning Course - Online

  • Objectives
    At the end of the course you will be able to:

    *Conduct market research
    *Define customers needs, wants and desires
    *Carry out a SWOT analysis
    *Prepare a marketing plan
    *Describe a range of marketing methods
    *Evaluate the benefits of using different marketing media
    *Compose purposeful advertising copy
    *Understand how to use press releases, promotions and public relations
    *Define the selling process
    *Devise a telephone sales campaign
    *List the benefits of keeping advertising records
  • Academic Title
    At the end of this course successful learners will receive a Level 2 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 2 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland"
  • Course description

    Student Profile

    This programme is designed for people seeking to understand and apply the principles of marketing to a business.  The course is particularly suited to the general manager with responsibility for a small organisation or a department, needing a broad understanding of a range of marketing, advertising and promotion techniques.

    Study Method

    The course is designed for study by distance learning at work or at home. 

    Students receive course manual, assignments and studyguide plus tutor support by mail and email.

    Tutor Support

    Students receive full tutor support by e-mail and post for a full 12 month from the day you receive the course.


    Assessment takes the form of a series of tutor marked assignments, which can be sent to the tutor by e-mail or post. There is no word count for these assignments however you do have to prove to your tutor that you have fully understood the question asked.

    Awarding Body Information

    NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland

    Course Outline

    Module A: Marketing Your Business
    • Why do market research
    • Who will be your typical customer
    • What will they want
    • Why will customers buy from you
    • How to do market research successfully
    • SWOT analyses
    • Your marketing plan

    Module B: Advertising & Promotion
    • Planning – position & strategy
    • Advertising a business
    • Promoting a business

    Module C: Personal Selling Skills
    • What is selling
    • Building blocks leading to a sale
    • Handling incoming calls
    • Making appointments by phone
    • Reaching the decision maker
    • The sales presentation
    • Telephone selling
    • Handling objections
    • Keeping records
    • How to motivate yourself

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