The MA Event and Conference Management programme locates event management within the context of the cultural sector and introduces contemporary social issue theory and a socio-economic framework to the practicalities of the discipline.
The programme acts as an entry point for those seeking a career in event management, or may be used to enhance existing cultural sector skills and abilities to aid progression through to management level, providing an excellent opportunity for Continuing Professional Development.
The MA aims to provide participants with professional, vocationally relevant skills. The programme develops an understanding of the processes involved in managing events and conferences, including aspects of financial management, marketing and communication technologies. It provides an understanding of the relevance of current policy and policy-making bodies on a regional, national and international basis.
The programme aims to develop:
# the academic- and practice-based knowledge and skills required for effective event and conference management
# the ability to think critically, exercise independent judgement and evaluate complex information and ideas
# project development and management skills
# the ability to complete creative work to a professional standard
# the ability to respond to a changing cultural environment
# a flexible pathway for students looking to add event and conference management skills to existing professional profiles
# an understanding of the cultural sector as a framework which encompasses a diverse range of publicly funded and commercial activities.
Year 1 Modules
VA0700 Strategic Management and Enterprise (CORE, 30 Credits)
VA0701 Organisational Management (CORE, 30 Credits)
VA0702 Research and Reflective Practice in Action (CORE, 30 Credits)
VA0703 Museum and Heritage Management (OPTION, 30 Credits)
VA0704 Inclusion and Participation in Cultural Event Management (OPTION, 30 Credits)
VA0705 New Media, New Management (OPTION, 30 Credits)
VA0706 Music industry Management (OPTION, 30 Credits)
VA0707 Cultural Management Development Dissertation (CORE, 60 Credits)
COURSEWORK AND ASSESSMENT
The MA aims to provide participants with professional, vocationally relevant skills. The programme develops an understanding of the processes involved in managing conferences and events, including aspects of business planning, marketing and communication technologies. It provides an understanding of the relevance of current policy and policy-making bodies on a regional, national and international basis.
A Work-based Project is undertaken within an event management organisation of the participant's choice, which the participant is expected to initiate, negotiate and manage. The subsequent Dissertation provides an opportunity to conduct independent research within the field of event management.
Throughout the programme, participants are encouraged to refer to and reflect on their own working situations and experiences.
Careers range from corporate events to large-scale outdoor festivals. Graduates may take up positions within events management or cultural organisations, commercial organisations, arts or cultural centres, theatres, visual or performing arts venues or Local Authorities. Many graduates set up their own cultural enterprises or micro-businesses or work in freelance or consultancy capacities.
Students may be self-financing or funding may be available from a variety of sources.