Schedule 20 Oct 2011 to Jun 2012
Place: Madrid
Price: €18,590
Dedication: Full Time
Length: 900 hours (90 credits)
What subjects are you going to study?
*Environmental analysis and business management fundamentals
Throughout this module we analyse the main interrelationships between economic, political and social variables, which are the basis for decision making in business management. You will understand management activity basics, introducing the company's financial management, the company's strategy will be addressed, vision, mission and business strategy principles will be defined, and finally the basics of Marketing will be introduced.
In particular, you'll find out marketing functions and applications, the parts they are made up of and the tools provided within the context of the marketing plan.
A company director in the 21st century must have a global outlook on the social, environmental and economic challenges facing modern society. Long-term sustainable business management is not only key to business survival but fundamental for the future of the planet and its resources.
*Innovation management
We prepare you to develop a management mindset that is familiar with business innovation and sustainability as key elements of business competitiveness. This is one of EOI's clear commitments as a School: all managers and leaders of tomorrow need a solid base in innovation methodologies and concepts to help introduce innovative practices in any process.
*Entrepreneurship in the global economy
In addition to leading and managing a company, a manager must foster a climate to develop entrepreneurial spirit. This module explains how to produce the process of creating ideas, analyse, execute and implement them through projects that create value for organisations and society. It gives students the technical knowledge and basic management skills required for entrepreneurs in the process of creating their business plan. Students are also trained on how to develop a Business Plan, with all its complexity.
*Developing management skills
This module is geared towards the participant's personal development, working the skills needed to meet management challenges in a practical way by exercising it individually to control situations. We work on interpersonal skills relating to communication, time management, effective presentations, negotiating and leadership as well as motivating teams.
*Project management
Project management is an activity that allows resources to be managed more efficiently, a good cost control and meeting project deadlines. You'll learn the different aspects and techniques related to project planning, design, management and control, understanding and analysing the various life stages of a project and its related activities and tasks. This education applies to all projects regardless of their nature and complexity.
*Systems for quality management, the environment and risk prevention
Learning how to manage quality and excellence, natural resources and people's safety are key factors in any organisation. There are systems and methodologies for this: ISO 9001 for Quality, ISO 14001 for the Environment and OHSAS 18000 for the Prevention of Occupational Hazards. It will be essential for you to at least know the essential aspects that underlie the three systems, which also have much in common from a management point of view.
*Legal and tax environment
Legal, commercial and tax issues and tax obligations of corporations are analysed to a certain extent as well as how they affect decision making in the company.
*Sales and Marketing Management
Do you want to find out what the motivations are behind trade? Understanding them, while also stimulating and sustaining them, and analysing the strategies used to generate profitable transactions for both consumers and businesses are the key elements to this module.
You can define, organise and control marketing strategies. At present, this entails knowing the channels to search for consumer information and insights, competitive intelligence, and having a clear concept of the company's value proposition.
In parallel, you'll understand and value market research as an essential decision-making tool. Only by knowing your audience, their concerns and insights can you launch products or communications that connect with them.
*Managing people in organisations
A global and strategic outlook is offered of the HR function within the enterprise and the role of management within the main processes. Comprehensive strategic planning based on competency management and performance management is explored as a key factor in managing people.
You will consequently be able to plan and conduct a competence identification process, a process of selecting and analysing careers, the training plan and techniques for processing and evaluating them.
*Technology and business behaviour and information systems for management
The development of criteria and methods for making decisions about technology and technology alignment with business strategy is facilitated. At present, information systems are essential to efficiently and effectively manage a company: in this program you'll learn how to understand and manage these tools.
*Financial Management
Financial calculation is explored, describing the precise mathematical calculations to assess the financial income and expenses that are incurred in the company as well as serving as the basis for subjects such as investment analysis, where such techniques are critical to decision making. Economic and financial analysis is addressed by reviewing the most common techniques to study the financial position of the company.
The main techniques for future business planning are also reviewed, both in the short term, which is basically the annual budget, as well as in the long term, using simulation techniques. In addition the different ways to manage the company's cash and working capital are reviewed, as well as making funding decisions.
*Management Control
Cost Accounting is a very important factor in assessing results and business developments lay down the basics for any professional. You'll learn how to control management and the guidelines for preparing the annual budget and its subsequent control for proper corporate governance.
*Operations Management
The interdependence of business decisions in today's world determines the need to operate jointly. As simple and as complex.
We'll help you to coordinate activities between different players in the supply chain to the benefit of everyone. The possible strategies in the supply chain are shown using the product, the type of chain or marketing campaigns to do this. Phenomena that produce inefficiencies are discussed and the design of the chains and analysis of their results are addressed.
Finally, you'll explore the ways that the players of a chain - suppliers, manufacturers and retailers - use in practice to coordinate their actions in the supply chain.
*Competitive and corporate
Strategy and strategic planning are the backbone that supports and makes sense of wholeness to all other materials which assist in achieving business goals. As part of strategic planning, the most common decision-making tools (SWOT, BCG matrix etc.) are described to be applied to the various strategic alternatives (growth, expansion, diversification and restructuring).
Strategic planning in turn requires an organisational structure capable of bringing the goals set through this to fruition. You'll learn about the organisational models, the criteria for grouping activities, the principles of the so-called staff and functional authority and the Organisation Manual model.
*Corporate finance
How can companies create value and maintain it through the efficient use of financial resources? You can answer this question after analysing the four types of decisions that affect corporate finance: investment decisions, focusing on studying real assets (tangible or intangible) in which the company should invest; financing decisions, studying fundraising; decisions on dividends and management decisions regarding day-to-day financial and operating decisions.
*Business game
The game is a fundamental tool for learning. The students, split into working groups that correspond to a business environment, run decision-making simulations in the common areas of the company: marketing, finance, HR, etc.
The results of the various strategies adopted can be assessed on the go as the decisions that are made will affect the situation of the simulated company and its value.
*Business intelligence
You can access the master degree if...
- You have an ordinary or honours degree in engineering with less than five years of professional experience.
- You are a restless person who is motivated and concerned about your personal and professional development that can provide the skills, attitudes and career goals needed to ensure your time at EOI is successful and contribute, in equal parts, to enrich and be enriched by your colleagues.
