Innovative industrial products are now produced in many parts of the world, and the strategy for originating these products is an emerging area of study. With a background in business or engineering, graduates can benefit from further education in the structure and business of industrial product design. This new course covers areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues.
The course can lead to management of design functions within industry, consultancy roles, work for publicly funded organisations or to research.
The course also provides a framework of professional development modules that can be studied in the workplace as well as in full time attendance mode. Modules may be used as part of a continuing professional development programme.