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International Sport Management MBA

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  • Entry requirements
    This course is suitable for graduates with appropriate experience, and those with equivalent professional qualifications or management experience within the industry. Applicants will normally hold a good Honours degree in any academic discipline, and at least two years relevant post graduation work experience. Applications from candidates who do not meet the academic requirements but hold substantial relevant work experience will be considered on an individual basis. The course is conducted in English and so those applicants whose first language is not English are normally required to hold IELTS 6.5 or equivalent. Coventry University has an English Academy which runs specialist English courses.
  • Academic Title
    International Sport Management MBA
  • Course description
    Growth in the sports industry is no longer restricted to developed nations such as USA, Canada and the United Kingdom. Significant opportunities in sport event management, sports broadcasting/media, sport sponsorship and other commercial developments are evident in emerging economies such as China, India and South Africa.

    The International Sport Management MBA is a specialist programme designed for those individuals seeking a career or career advancement in the rapidly expanding sports industry.

    Reasons to choose International Sport Management MBA

    Students on the programme will benefit from individual support and assistance to gain industry contacts and develop their management skills to suit their career aspirations.

    Students will engage in sport specific study to enable the development of knowledge and skills in:

        * sports law
        * sport marketing and sponsorship
        * sports broadcasting
        * sport organisations
        * event planning/management and impacts assessments
        * managing sport operations in large scale facilities

    The International Sport Management MBA is taught by knowledgeable and experienced staff, including a variety of sport specialist academics and practitioners.

    Students will also benefit from industry speakers, visiting lecturers, facility tours, e-learning and networking opportunities throughout the year.

    Future prospects

    Career opportunities include:

        * stadia / arena management
        * marketing, human resource and strategic  management in sport organisations
        * managing and marketing in professional sport
        * management in the voluntary sector at national or international governing body level
        * sport event management
        * broadcasting and media sector management
        * entrepreneurial ventures

    Course content

    Core study areas for the International Sport Management MBA include:

        * strategic management
        * human resource management
        * financial statement analysis
        * marketing management
        * business economics
        * research methods

    Specialist sport study areas include:

        * sport industry and markets
        * sport marketing and sponsorship
        * sport operations management
        * sports law and broadcasting
        * sport MBA dissertation or company internship report*

    * subject to students meeting specific criteria

    Useful links

    Teaching, learning and assessment

    The MBA International Sport Management programme is delivered via a combination of lectures, seminars/workshops and online/virtual communication.

    Students are encouraged into independent study and research and are assessed through a variety of coursework and exams which require demonstration of their knowledge of theory and its practical application.

    Work Placement

    Placements are normally 3 months duration and are secured on an ongoing basis.

    Past placements have included arena management, sport governing body marketing and management, and management research for sport businesses.

    Research opportunities

    Some examples of research opportunities include:

        * sport in emerging economies
        * sponsorship and marketing of sport
        * commercialisation of sport
        * managing sport operations and performance

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