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MA Marketing and Communications

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  • Objectives
    Unlike general programmes such as the MA in Management, the MA Marketing and Communications focuses on one particular aspect of business. The aim is to equip you to contribute to an organisations marketing and communications strategy. This might be as part of a wider role, for example general managers have to understand marketing, or because you want to enter the marketing function of an organisation. The programme will also take an international perspective recognising that every country operates within a global economy and that the barriers in world trade are being broken down. On successful completion of the programme you will be equipped to move into a functional marketing role or contribute to the development of the marketing strategy of a business unit. The MA Marketing and Communications is not though simply an academic course. Organisations will bring into the classroom real-life problems for you to work on and try to solve and there is a requirement that you have a short placement with a company towards the end of the programme. At Edge Hill Business School you will not simply learn about management. You will practice it.
  • Entry requirements
    The MA Marketing and Communications is designed for those interested in related careers. You may have studied aspects of the course as part of your degree or be looking to make a change in career direction. Applicants are welcomed from any discipline. It is not essential that you have worked in the industry.
  • Academic Title
    MA Marketing and Communications
  • Course description
    What will I study?

    The MA Marketing and Communications is designed to allow you to develop an understanding of key aspects of marketing and business communications within a broader international and organizational context. Key topics will include: marketing practice; international marketing; public relations; advertising; and marketing strategy. To contrast these topics you will also study issues related to ethics and corporate social responsibility. By the end of these modules you will have an understanding of your chosen industry and the context in which it operates. Finally you will undertake a work placement during which time you will undertake a marketing project on behalf of the host company which you will then write up as a report.

    How will I study?

    As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

    Working with business is a strong theme of the programme and the workplace will be brought into your study as well as you having the opportunity to go out into the workplace. Learning from your colleagues is an important part of the course and many exercises will require you to work in teams.

    Placement

    The course provides a placement opportunity after the second semester. This is an unpaid period of time spent with an employer, either singly or in a group, where you will undertake a project of value to that organization. On completion of the project you will then write-up the work as the final piece of assessment undertaken on the programme. This is a vital part of the MA Marketing and Communications. It allows you to demonstrate what you have gained from your study and allows you to show some UK work experience on your cv when applying for jobs.

    Who will be teaching me?

    The course is taught by staff from the Business School and the Media Department. All our staff are passionate about student learning and development. The degree is delivered by specialists in Marketing, Public Relations, Business, E-Commerce and Small and Medium Sized Enterprises, among others. The team includes active researchers who publish in academic journals, and academically and professionally qualified staff. All team members are people with an energy and enthusiasm for their subject areas.

    How will I be assessed?

    Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

    What are my career prospects?

    An MA Marketing and Communications helps to equip you to enter that specialist area. An understanding of these issues is critical for any manager and the degree will provide a sound basis for a more general business career, for example in retailing.

    Related Programmes

        * MA Management (for applicants without work experience)
        * MBA (for applicants with work experience)
        * MSc Web Computing

    Modules

        * Advertising and Business Communication
        * Public Relations
        * Brand Management
        * Strategic Marketing
        * Ethics and Corporate Social Responsibility
        * International Marketing
        * Research Methods
        * Work Based Dissertation

Other programs related to Marketing

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