- Degree: Master of Business Administration (MBA)
- Study model: on Campus, Smart Entry, Online
- Credits: 90 ECTS
- Accreditation: FIBAA accredited
- Campus: Bad Honnef, Berlin
- Programme duration: 3 semesters
- Admission: Bachelor’s degree, professional experience, proof of English language skills.
Career springboard MBA
The hospitality industry is an important engine for jobs and the economy: One in ten jobs worldwide is in this versatile industry. Do you already have work experience in this area, but now want to expand your management skills so you can reach the next level in your career?
Then our MBA program with a major in Hospitality Management is the right choice for you. The industry covers a very wide field with countless, often cross-industry opportunities. In addition to the classic hotel sector, it includes hospitality as well as adjacent industries, such as amusement parks, casinos or airlines, and service providers such as hospitality consulting and IT service providers. During your studies, you will develop the skills you need as a leader in a consistently international industry.
What you will learn from us
The MBA gives you expert and general management know-how and will help you develop your individual methodical skills:
- You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
- You will actively work on your soft skills such as communication skills and intercultural awareness.
- You learn how to strategically and operationally apply management concepts to international companies
- You deepen your knowledge of the structure and success factors of value-adding business models – in the hospitality industry in general and in the hotel industry in particular.
- You discuss the development and maintenance of international hotel brands, financing of growth strategies and profit-oriented operation of individual hotels.
- Innovation and Entrepreneurship
- International Marketing
- Performance Measurement and Management
- Managerial Economics
Electives (choose 4 out of 5)
- Hospitality Management Seminar
- Pricing and Distribution Management
- Hospitality Project Planning and Development
- Food and Beverage Management
- Strategic Hospitality & Tourism Marketing
- Strategic Management
- Change Management
- Managing in a Global Economy (optional in semester 2)
- Capstone Project
Studying at the IUBH supports and challenges you. Here is what you need to become part of our university.
Aptitude Test TASC
- Bachelor´s degree (180 ECTS)
- At least 2 years full-time professional experience (internships do not qualify)
- English, academic IELTS 6.0/ TOEFL IBT 80 points/ PTE 56 points (51 points in each component)
The TASC examination is used to determine if you have the knowledge and skills necessary to successfully pursue the IUBH degree programme to which you are applying. Preparatory study materials are available on our CLIX learning platform to all candidates who will be taking the test. The materials include further literature references and detailed instructions that make it possible to work, for the most part, independently in preparation for taking the test.
What are my prospects?
The Hospitality Management MBA programme prepares you for a range of responsibilities. After graduation, for example, you can work as a ...
Guest Relations Manager: A Guest Relations Manager takes care of guest requests, suggestions and complaints and works very closely with the various departments in hotels. An essential part of their working day involves flawless preparation for guest arrivals and later follow-ups They have to keep all aspects of the reception, switchboard, concierge and reservation areas in view. Guest Relations Managers are also qualified to take on management roles. This means they are authorised to make arrangements that are relevant to the safety of the hotel, guests and employees, such as bans or the evacuation of the hotel or sections of the hotel. To do so, they must be familiar with all security measures in the hotel and know what actions to take in emergency situations.
Project Manager: Project Managers are often sought in large companies or the trade fair industry. They are responsible for the organisation and handling of individual event projects. In addition to planning trade fair appearances and employee or customer events, they also manage practical implementation as well as budget planning and evaluation. The exchange and coordination of external and internal service providers is also part of the Project Manager’s responsibilities.
Marketing Manager: Marketing Managers are responsible for the conception of marketing, product design, pricing, communication, promotion, promotion and sales. They deal with various market research methods, advertising and design in the national and international market environment. The general responsibilities of a Marketing Manager include marketing planning, marketing control, coordination of in-house functional and business areas with regard to the requirements of marketing design, development of efficient marketing organisation and management of marketing personnel.
Ideal learning environment
For most people who come to us, beginning university means the start of a new phase in their lives. This is why we attach such great importance to the learning atmosphere:
- small (personal) class sizes
- modern seminar rooms and professional technology
- cafés and restaurants directly on the campus (in Bad Honnef)
- comfortable university halls of residence (in Bad Honnef)
- wide range of leisure activities thanks to sports teams and societies organised by the students themselves