Course description
Course Description
The MSc in Management, Marketing and Society aims to develop a critical stance that introduces students to marketing theory and practice, while providing them with the resources to understand marketing so they can then evaluate its impact on society.
Modules and Options
The lists of modules below represent the range of options available for each year of study. This may not be a complete list of the options you will study, and may be subject to change, so please contact the department for further details.
Stage 1
ASSET PRICING
AUDIT THEORY
BANK STRATEGY AND RISK
BEHAVIOURAL FINANCE
BUSINESS ETHICS AND ACCOUNTABILITY
Compulsory: CRITICAL PERSPECTIVES ON MANAGEMENT KNOWLEDGE
Compulsory: MANAGEMENT IN ORGANISATIONS
CONTEMPORARY EUROPEAN MANAGEMENT
Core: CRITICAL MARKETING
Core: MSC/MA DISSERTATION
Core: RESEARCH METHODOLOGIES IN ACCOUNTING AND MANAGEMENT
CORPORATE FINANCE
DERIVATIVE SECURITIES
EXCHANGE RATES AND INTERNATIONAL FINANCE
FINANCIAL MODELLING
INTERNATIONAL FINANCIAL REPORTING
INTERNATIONAL MANAGEMENT
INTERNATIONAL MANAGEMENT ACCOUNTING
ISSUES IN CORPORATE GOVERNANCE
ISSUES IN FINANCIAL REPORTING
MANAGEMENT ACCOUNTING
MANAGEMENT PSYCHOLOGY
MODERN BANKING
PERSPECTIVES ON CORPORATE GOVERNANCE
PHILOSOPHY OF MANAGEMENT AND ACCOUNTING
PORTFOLIO MANAGEMENT
PRODUCTION AND PERFORMANCE
PROFESSIONALISM AND THE ACCOUNTANCY PROFESSION
RESEARCH METHODS IN FINANCE: FOUNDATIONS IN FINANCE
STRATEGIC ANALYSIS OF FINANCIAL STATEMENTS: A CASE STUDY APPROACH
TECHNOLOGY AND INNOVATION
Teaching and Assessment Methods
A: Knowledge and Understanding
Learning Outcomes
A1 : Understand the significance of a critical approach to marketing, consumer behaviour and their effects on society
A2 : Distinguish between various approaches to the subject of mainstream marketing, critical marketing and industrial marketing
A3 : Understand key theoretical issues in the study of critical marketing
A4 : Developing a critical and reflexive interpretation of the character of marketing, organisations and society
A5 : The historical influences on the practice of marketing and organisations
A6 : The contexts, both internal and external that underpin and contribute to the character of marketing practice within society
A7 : Understanding various research methodologies available to investigate marketing and consumer behaviour and the influences of these methods on the understandings generated.
Teaching Methods
Outcomes A1 to A7 are acquired through lectures, seminars, group and individual tasks, and directed independent study. The development of the dissertation in consultation with a supervisor provides an additional opportunity for achieving learning outcomes A1 to A7
Lectures and seminars introduce the required theories and understandings to facilitate students' exploration, the character, contexts, practices and interpretations of marketing, while demonstrating and encouraging a critical and reflexive approach.
Directed independent study and reading, along with individual and group tasks, enable the further exploration of the relevant areas.
Students are expected to extend and enhance the knowledge and understanding they acquire from lectures and classes by regularly consulting library materials relating to the course.
Assessment Methods
Informal
Outcomes A1-A6 are informally assessed via group work and oral presentations. The associated informal feedback provided enables students to explore and enhance their understandings, and develop presentation skills.
Formal:
Outcomes A1-A6 are formally assessed via coursework assignments, which may take a number of forms, including essays, case studies, theoretical and empirical studies.
Outcomes A1-A3 will be assessed in the dissertation.
Outcome A7 is primarily assessed via the dissertation.
B: Intellectual/Cognitive Skills
Learning Outcomes
B1 : Capacity to appraise theoretical ideas.
B2 : Assimilate and synthesise advanced theories and concepts from a variety of relevant frameworks.
B3 : Formulate logical and coherent arguments
B4 : Interpret and critically evaluate empirical evidence.
B5 : Plan and undertake a substantial piece of independent research.
Teaching Methods
Skills B1 to B4 are acquired and enhanced primarily through directed independent study, reading, group and individual tasks given for their courses, although lectures and seminars provide a means for teachers to demonstrate these skills through examples.
Students' independent study and preparation for tasks involves the reading, interpretation and critical evaluation of relevant frameworks, theories and understandings to facilitate students' assimilation and synthesis of these various theories and concepts, while demonstrating and encouraging a critical and reflexive approach to empirical evidence.
Lecturers provide necessary feedback on student work. Lecturers also engage students outside the classroom through office hours, appointments and email communication.
Skill B5 is acquired through the work that students undertake for the MSc dissertation. The dissertation further provides an opportunity for students to acquire skills B1 to B4
Assessment Methods
Formal:
Skills B1 to B4 are formally assessed via coursework assignments. The MSc dissertation provides a further opportunity to assess skills B1-B4.
Skill B5 is assessed through AC951 Research Methods and the dissertation.
Informal
Skills B1 to B4 are informally assessed via oral presentations. The associated informal feedback provided enables students to explore and enhance their understandings, and develop presentation skills
C: Practical Skills
Learning Outcomes
C1 : Analyse and evaluate empirical data
C2 : Produce diagnostic accounts of organisational incidents and situations from empirical reports.
C3 : Access and retrieve information from a variety of primary and secondary sources.
C4 : Research presentation and written presentation skills.
C5 : Undertake independent research
Teaching Methods
Skills C1 to C6 are acquired and enhanced primarily through the work that students do for their courses, although lectures provide a means for teachers to demonstrate these skills through examples.
Research skills will be taught and assessed specifically in course AC951 Research Methods and Methodologies.
Skill C6 is further acquired through the work that students do for the dissertation. The dissertation further provides an opportunity for students to acquire skills C1 to C5
Assessment Methods
Formal:
Skills C1 to C5 are formally assessed via coursework assignments. This enables the demonstration of the relevant theories and empirical evidence and facilitates the demonstration of a critical and reflexive approach to empirical evidence.
Skill C6 is assessed through the dissertation and course work
Informal assessment:
Skills C1 to C5 are informally assessed through group work and oral presentations along with the associated informal feedback. This further enables students to explore and enhance their understanding, and develop research and presentation skills
D: Key Skills
Learning Outcomes
D1 : Communicate ideas and arguments in a coherent and effective manner
D2 : Use appropriate Information Technology to locate, acquire and analyse data;
D3 : Basic skills in quantitative research
D4 : Problem solving and analytical skills necessary to investigate and understand management and organisations
D5 : Participating in group work in undertaking research and preparing informal presentations.
D6 : Time management, task prioritisation and working to deadlines.
Teaching Methods
Verbal communication skills (D1) are developed through group tasks involving oral presentation and group discussion in the lecture.
Written communication skills (D1) are developed primarily through small group project reports and individual tasks.
IT skills (D2) are developed as individual tasks require extensive research involving web based material, internet and various electronic medias.
Numeracy skills (D3) are introduced in Research Methods, and may be developed, if appropriate, in the dissertation.
Problem solving skills (D4) are developed principally through specific problem based exercises and project given to the students.
Planning and organisation, enterprise and resourcefulness (D5-6) are essential to any learning process dependent on independent study and to some extent individual advice from teachers. These skills are further developed as students pursue the learning activities associated with their courses.
Assessment Methods
Formal:
Skills D1 to D6 are formally assessed via coursework assignments: in relation both to process and product. Skills D1 to D4 will be assessed through the content of submitted work.
Informal assessment:
The assessment of the majority of key transferable skills forms an integral part of the overall assessment of the management degree schemes; however the approach to assessment varies. Written communication skills, problem solving, and IT skills are assessed directly throughout the degree programme. Personal skills are assessed through coursework. Verbal communication skills are not formally assessed although feedback on communication skills forms part of the formative feedback provided on small group tutorial presentations.
