Course description
The phenomenal growth in the use of Information and Communication Technologies (ICT) in the business world has presented organisations with an enormous range of options for maximising business performance and efficiency. Fuelled in recent years by the rapid expansion of the internet, eBusiness now presents organisations with opportunities to capture new markets, to expand and diversify.
The MSc Management of eBusiness is an innovative electronic/distance learning programme. The course provides the skills that modern managers need to understand and manage modern eBusinesses. The flexibility offered through the distance learning mode allows busy managers to fit the course around their other commitments.
The course operates through a successful “online campus” whereby students interact with the University, tutors and each other via the internet. The system provides full access to course materials, e-mail, bulletin board, conferencing and other online University services such as the library, Student Services and the Centre for Academic and Professional Development.
Online courses for the IT modules are delivered and supported online using a virtual learning environment. The course is built on a framework of modules. The modules provide interactive learning through the use of self-assessment questions and multimedia activities and exercises. Each module comprises a number of units, which cover a separate topic of the course. In order to heighten the learning experience, students are encouraged to participate in online discussions set by the module tutor, create self-help discussion groups, and communicate with staff and peers through the virtual learning environment.
Your study is supported by the weekly tutorial conference system where tutors post responses to your tutorial submission. The MSc Management of eBusiness is split into three stages:
* Postgraduate Certificate in Business and IT
* Postgraduate Diploma Management of eBusiness
* MSc Management of eBusiness
Each stage provides a recognised postgraduate qualification in its own right.
Course Contents
Students will study a range of topics relating to the management of eBusiness such as mobile business; internet marketing; information systems theories and practice; eBusiness strategies and technologies; strategic management issues within IT; professional, legal and ethical issues; project management; and research methods.The eBusiness Masters project is designed to provide students with the opportunity to integrate the knowledge gained in the taught part of the course and apply this knowledge to explore, develop or report upon an area relating to eBusiness. Students are required to demonstrate an ability to work independently on a substantial project suitable to the aims of the course and produce a comprehensive written academic report on their findings.
