MSc-PGDip-PGCert in International Marketing Management

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  • Objectives
    The global marketplace requires a critical overview of the management of products and services. A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century. The MSc in International Marketing Management, in the University of Surrey's School of Management, provides students with a comprehensive framework for understanding international marketing. It provides students with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, develops students' appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process. Modules consider a wide range of issues in the international marketing field and students will gain an excellent understanding of research and statistics for management. We enjoy close relations with the local branch of the Chartered Institute of Marketing and host one or two of their functions each year, which students may freely attend.
  • Entry requirements
    Typical entry requirements Applicants should usually hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc or, alternatively, at least one year's relevant work experience. However, every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for. The School also assists students whose first language is not English through close cooperation with the University's Language Centre.
  • Academic Title
    MSc/PGDip/PGCert in International Marketing Management
  • Course description
    MSc/PGDip/PGCert in International Marketing Management Module overview

    You will study generalist modules to give you the essential background to a successful career in international marketing, such as Financial Management, Research Methods, Marketing and International Business Management. For these modules you will be taught in large lecture classes along with a wide range of students studying other management disciplines. This offers you the opportunity to get to know students from across the School of Management.

    Seminars are also offered, and attendance is highly recommended; in these you will work in groups of approximately 25 students, all from the International Marketing Management programme. You will study marketing communications alongside those students studying for the MSc in Marketing Management, and so the lecture classes will be somewhat smaller; seminar classes are again highly recommended. Specialist modules such as International Marketing Management and International Marketing Investigation feature smaller lecture classes, with seminars in smaller groups to complement these lectures.

    In the second semester you have the opportunity to select one of your modules from five: Consumer Behaviour; E-business; International Retailing; International Trade; and Strategy.

    Each module assumes significant amounts of study time in addition to the nine-week lecture programme and the four to nine weeks of seminars offered per module.

    The final piece of work undertaken is an independent piece of original research into a topic of the student's choice, within this broad field of international marketing management. The length is 20,000 words and it is supervised by a specialist member of staff from the research active lecturers in the School of Management, many of whom have international reputations.

    Module Summary
    This programme consists of seven compulsory modules and one elective module from a choice of five, plus a dissertation.

    Compulsory Modules
    -International Business Management
    -Financial Management
    -International Marketing Investigation
    -International Marketing Management
    -Marketing Communication
    -Research Methods

    Elective Modules
    -Consumer Behaviour
    -E-business (for MSc)
    -International Retailing
    -International Trade
    Programme length
    12 months full-time

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