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Advanced Business Communication Seminar or Course - At the institution - London - Greater London
Course Duration:10 DaysCourse Contents, Concepts and IssuesWritten Communication: An OverviewPart 1 - Business Communication: An Introduction Principles of Business Writing; 4 Stages of Writing; Using Mind Maps and Writing Plan; Business Correspondence; Common Mistakes in Business Letter Writing.Part 2 - Presentation of Business Documents Parts of a Business Letter; Business Letter Formats; Styles in Business Correspondence; Open Punctuation; Memos; Fax Messages.Part 3 - Structuring Your Communications - 4-Point Plan 4-Point Plan for Communication Structuring Introduction, Jumping-Off Point; Details, Including Facts, Figures, Evidence; Conclusion, Incorporating Response, Suggestions, Expectations, Recommendations or Action; Closure, Ending.Part 4 - Language and Tone: Writing to Clients or Customers The Weakest Link in Your Business Writing; Ten Steps to Good Business Writing. Neutral or Positive Messages; Negative Messages; Persuasive Messages.Part 5: E-mail The Explosive Growth of E-Mail; Seven Deadly Sins of Working with E-Mail; The Good, the Bad and the Ugly of E-Mail; The Weakest Link in Your E-Mails; How Can You Make E-Mail Work for You; Customer Care and E-Mail; Creating Electronic Rapport; E-Mail @ Work; Netiquette.