ObjectivesEffective marketing communications are vital for every organisation operating in today's highly competitive environment. The trend towards long-term transformational relationships with consumers and strategic partners means that media relations are fast becoming an integral part of a company's organisational strategy. The need to communicate with different stakeholders in diverse formats has developed a demand for creative marketing communications specialists.
Entry requirementsEntry Requirements Normally 240 points which must include two 6-unit awards or one 12-unit award and would usually expect GCSE Maths and English at grade C or above.
Academic titleBA Advertising and Media Relations
Course descriptionCourse Structure
The first two years explore advertising and marketing communications, PR management and practice, journalism and media analysis within a creative environment providing you with a strong skill and knowledge base. A third year optional placement allows you to gain experience in a marketing environment. The final year progresses to a more strategic focus and provides the flexibility to follow more specialised modules according to your career aspirations. Modules include advertising strategy and planning, events management and marketing and direct interactive marketing. Optional modules also allow you to choose to focus specifically on small businesses.
Career Opportunities
Graduates will take up positions in PR, marketing communications and advertising within a variety of organisations.