Objectives# Develop the knowledge and skills needed to work in an international marketing environment # Gain valuable professional exemptions from CIM # Gain invaluable experience through the compulsory study abroad year.
Entry requirementsThe university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
Academic titleBA International Marketing
Course descriptionBA International Marketing
Year 1
-Creativity, Technology and Innovation
-Essential Data Analysis for Marketing
-Introduction to Microeconomics B
-Personal Development Planning (UG): MAPS
-Principles of Marketing 1 (A)
-Principles of Marketing 2
-The Marketing Challenge
-International Business and Culture
-International Geopolitical Environment of Business
Year 2
-Employability and Entrepreneurship A
-Financial Information for Managers
-Managing Human Resources B
-Marketing Planning in Practice
-Psychology and Consumer Behaviour for Marketers
-Cross-Cultural Management
-Tourist Market: Behaviour and Motivations
Year 3
-Placement Portfolio
Year 4
-Corporate Social Responsibility and Sustainable Marketing
-Global Marketing Ethics and Culture
-Managing Media and Communications
-Market and Social Research
-Dissertation: International Marketing
-Integrated Project: International Marketing
-Research Methods