BA Leisure Management

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Objectives This course aims to develop the skills needed to identify, anticipate and satisfy the leisure needs of customers, what ever their leisure interests – travel, heritage and culture, music, sports participation or support, home-making or electronic entertainment. Organisations in these sectors are having to adapt to political and technological changes. They depend on their ability to attract customers and sponsors to survive.
Entry requirements Entry requirements: 240 points (at least 180 from one 12 unit or two 6 unit awards)
Academic title BA Leisure Management
Course description BA Leisure Management

Programme

Year 1 - Level C

    * Services Marketing
    * The Leisure Product
    * Economics of Leisure
    * Financial Reporting
    * Market Research
    * The Leisure Context & Experience Economy

Year 2

    * Event Management
    * Marketing Communications
    * Consumer Experience & Behaviour
    * Management Accounting & Business Decision-Making
    * Managing People & Personal Professional Development
    * Research Methods

Year 3

Min 40 weeks paid industrial placement - UK / Overseas opportunities

Year 4

    * Dissertation
    * International Leisure Management
    * Strategic Management