ObjectivesThis exciting course provides a focus on one of the contemporary growth areas in advertising: Digital Advertising Uniquely, the programme allows you to study marketing modules alongside design modules, and is positioned to capture the essence of this new and expanding area of creativity in advertising – as well as paving the way towards a rewarding career The MA will provide the expertise to enable you to enter the market with a clear digital advantage – areas of study include digital design, graphic design, advertising and marketing On completion, you will be equipped with the knowledge and transferable skills necessary for employment in professions requiring research; presentation and teamworking skills; initiative and personal responsibility; strategic thinking and decision-making You will also develop a faculty for independent learning - a key requirement for successful continuing professional development in your chosen area of expertise
Entry requirementsNormally, you should have a good Honours degree or equivalent – substantial professional experience can substitute for graduate status We look for graduates with an appropriate Honours degree in an art or design subject Graduates from other disciplines (eg. Marketing and PR) may still be eligible for entry You should also have a good standard of written and spoken English (IELTS 6.0 or equivalent)
Academic titleMA Design for Advertising
Course descriptionFuture prospects
You can expect to find openings in advertising, web design, digital design and graphic design, as well as opportunities in education or as a self-employed designer/advertising consultant
A PhD research degree is the next step in your academic development - find out more about research in the School of Art & Design
Typical modules may include
-Marketing for Communication
-Reflecting and Planning
-Creative Enquiry
-Advertising for the Web
-Psychology of the Image