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Master Marketing
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Objectives
The course addresses the main concerns of marketing and highlights the significance of marketing in both large and small organisations, and also the importance of marketing for commercial and not-for-profit organisations. Marketing takes place in a world of rapid change; it reflects these social and political changes as well as technological and economic trends. Marketing is taught here not as one more business function but as the key activity in helping firms to deliver a strong customer focus. This is the common element of today's successful companies. The course will provide you with an understanding of the core marketing disciplines and introduce a range of issues of current importance to marketers. Marketing is practised all over the world and is relevant in business and government. Marketing is also in the front line of an organisation's attitude to social responsibility and corporate citizenship.
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Entry requirements
A 2.2 honours degree (or equivalent) in a business-related subject. Applicants whose degree is in science or humanities and who have business experience are welcome to apply. Members of professional bodies such as the Chartered Institute of Marketing may be eligible for fast-track exemptions.
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Academic title
MA Marketing
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Course description
Course structure
When taken full-time, this is a one year course. Entry can be either in the first or second semester.
There are four core modules:
-International Marketing
-Marketing Communications
-Marketing Research
-Marketing Strategy
Optional modules include:
-Consumer Behaviour
-Contemporary Issues in Marketing
-Service Sector Marketing
-Brands
Assessment
The course is assessed by coursework and examination.
Career opportunities
The course provides excellent career prospects for those professionals wishing to increase their marketing knowledge and expertise. You may also apply to develop your dissertation topic into an MPhil/PhD course.
Attendance & duration
-Full-time: one year
-Part-time (day/eve): two years
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