This course is delivered by the AACSB-accredited Business School. Fewer than 5% of Business Schools worldwide are accredited by the AACSB, and this accolade recognises our focus on excellence in all areas of learning, teaching, assessment, and the student experience.
We all know that marketing is an important tool in today’s highly competitive business environment. On the BA (Hons) Business and Management (Marketing) pathway, you’ll gain an understanding of various marketing functions, as well as examine concepts, principles and activities related to strategic and digital marketing. You will also learn how to analyse marketing activities and develop marketing plans for a range of domestic and international settings.
As well as specialising in marketing, you will also gain an understanding of other key areas of business and management, providing you will a strong foundation for a wide range of careers. In addition, you will enhance your teamworking, independent learning, communication and problem-solving skills, your awareness of responsible business practice, as well as the digital competencies and cultural intelligence required to work in an increasingly globalised and digitised economy.
Our staff are knowledgeable and have excellent experience in the world of business. We also organise regular guest lectures and networking events using our extensive contacts, giving you the opportunity to hear from and meet some incredibly successful people from a range of sectors.