BA Marketing

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University of Hertfordshire

Comments about BA Marketing - At the institution - Hatfield - Hertfordshire

• Objectives
  * Develop the skills and knowledge necessary to pursue a career within marketing * Gain exemptions from CIM qualifications * Benefit from our links with local industry and commerce * Take the opportunity to study abroad as part of your course * Enhance your experience by completing a compulsory work placement
• Entry requirements
  The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
• Academic title
  BA Marketing
• Course description
  BA Marketing
  
  Year 1
  
  -Creativity, Technology and Innovation
  -Essential Data Analysis for Marketing
  -Introduction to Microeconomics B
  -Personal Development Planning (UG): MAPS
  -Principles of Marketing 1 (A)
  -Principles of Marketing 2
  -The Marketing Challenge
  
  -Advertising Principles
  -IT for Business A
  -Introduction to Business Law 1
  -Introduction to Macroeconomics A
  -Introduction to Public Relations
  -Sociology of Work
  
  Year 2
  
  -Employability and Entrepreneurship A
  -Financial Information for Managers
  -Managing Human Resources B
  -Marketing Planning in Practice
  -Psychology and Consumer Behaviour for Marketers
  
  -Electronic Marketing
  -Marketing for the Creative and Cultural Industries
  -Marketing for the Small Enterprise
  -Music Marketing
  -Principles of Service Marketing
  -Quantitative Decision Making
  -Retail Marketing
  
  Year 3
  
  -Placement Portfolio
  
  Year 4
  
  -Corporate Social Responsibility and Sustainable Marketing
  -Global Marketing Ethics and Culture
  -Managing Media and Communications
  -Market and Social Research
  
  -Business Forecasting
  -Dissertation: Marketing
  -Integrated Project: Marketing
  -Small Business and Entrepreneurship
  -Strategic Management

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