BA Marketing

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Comments about BA Marketing - At the institution - Hatfield - Hertfordshire

  • Objectives
    * Develop the skills and knowledge necessary to pursue a career within marketing * Gain exemptions from CIM qualifications * Benefit from our links with local industry and commerce * Take the opportunity to study abroad as part of your course * Enhance your experience by completing a compulsory work placement
  • Entry requirements
    The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
  • Academic title
    BA Marketing
  • Course description
    BA Marketing

    Year 1

    -Creativity, Technology and Innovation
    -Essential Data Analysis for Marketing
    -Introduction to Microeconomics B
    -Personal Development Planning (UG): MAPS
    -Principles of Marketing 1 (A)
    -Principles of Marketing 2
    -The Marketing Challenge

    -Advertising Principles
    -IT for Business A
    -Introduction to Business Law 1
    -Introduction to Macroeconomics A
    -Introduction to Public Relations
    -Sociology of Work

    Year 2

    -Employability and Entrepreneurship A
    -Financial Information for Managers
    -Managing Human Resources B
    -Marketing Planning in Practice
    -Psychology and Consumer Behaviour for Marketers

    -Electronic Marketing
    -Marketing for the Creative and Cultural Industries
    -Marketing for the Small Enterprise
    -Music Marketing
    -Principles of Service Marketing
    -Quantitative Decision Making
    -Retail Marketing

    Year 3

    -Placement Portfolio

    Year 4

    -Corporate Social Responsibility and Sustainable Marketing
    -Global Marketing Ethics and Culture
    -Managing Media and Communications
    -Market and Social Research

    -Business Forecasting
    -Dissertation: Marketing
    -Integrated Project: Marketing
    -Small Business and Entrepreneurship
    -Strategic Management

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