MSc-PGDip-PGCert in International Event Management

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  • Objectives
    The MSc International Event Management has been developed in recognition of the increasingly vital role of the events industry and the resultant need to improve the professionalism of this key industry. The programme offers you benefits from the over 40 years of teaching and research expertise of staff in the School of Management - a leading provider of internationally recognised postgraduate degrees in the specialist fields of hospitality, tourism, food, retail and health care management. This postgraduate degree in international event management provides a fitting complement to the School's existing suite of management programmes. The School of Management is well placed due to its geographical location in the historic city of Guildford, just a 40 minute train journey from London which is host to a number of major national and international events and festivals. Through living and studying in commuting distance from one of the most exciting international cities, you will benefit from the world-class experience of the wider business community and have practical experience of the many events and festivals that regularly take place. This programme provides an opportunity for you to develop your knowledge of business and management generally, and in relation to the international events industry. You will explore issues and problems relevant to the range of situations faced by event managers and other professionals. The programme provides a thorough analysis of what is now one of the key industries within tourism and offers an opportunity to develop academic skills and knowledge while at the same time maintaining a practical focus on the rapidly developing international events industry. On completion of this programme you will be prepared for a range of careers in event management and related businesses. This provides an appropriate base for employment opportunities in event and festival management operations, conference and exhibition centres, the events departments of hotels, visitor attractions, national tourist boards, local government councils and other organisations where knowledge of event management is important.
  • Entry requirements
    Typical entry requirements Applicants should hold a bachelors degree (UK Lower Second/2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Candidates for whom English is not their first language will normally be required to have taken an English language test and achieved a score of either TOEFL 550 or above, IELTS 6.0 or above, or Cambridge Advanced Certificate in English Grade C or above. This test must have been taken within two years prior to the start of the programme you are applying for. The School assists students whose first language is not English through close cooperation with the University's English Language Centre.
  • Academic title
    MSc/PGDip/PGCert in International Event Management
  • Course description
    MSc/PGDip/PGCert in International Event Management Module overview

    This programme consists of seven compulsory modules, one module from a range of elective modules, and a dissertation.

    Module Summary

    Compulsory Modules

    Understanding the Events Industry

    This module explores the scale, scope and structure of the international events industry and its links to existing structures in the tourism and hospitality industry. It assesses the economic, social, cultural and environmental impacts of the events industry and its fundamental business models.

    Services Marketing: Events

    In this module you will explore issues and concepts related to generic services marketing which is then complemented by a specialist seminar in the specific international event industry context. The international events context is explored through the use of specialist texts and industry case studies

    Hospitality and Tourism Operating Systems

    This module provides an understanding of the way that hospitality operations function through the adoption of a systems approach. This will allow you to analyse a series of hospitality operations, identifying key systems and their interrelationships.

    Research Methods

    Introducing the process of research project formulation and the key elements of research design, this module should prepare you to design and execute your research study for your dissertation in a systematic and scientific manner.

    Event Operations Management

    In this module you will pla n, market, finance, organise, execute and evaluate an event. It provides an integrative mechanism for a number of other modules, first hand experience of the pressures of event management and builds transferable skills.

    Project Management

    This module develops your practical understanding and ability to plan and manage a small to medium sized project to its successful conclusion

    Financial Management

    This module provides you with the conceptual foundations for understanding, analysing and interpreting financial information. It enables you to apply accounting principles and financial theory to decision making in modern business organisations.

    Elective Modules

    Marketing Communication

    Visitor Attraction Management

    Programme length
    12 months full-time

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