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BA Media Studies and Public Relations

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Comments about BA Media Studies and Public Relations - At the institution - London - Greater London

  • Objectives
    This Joint Honours programme is designed for students who want to work in the area of media relations and public relations. The course gives you a strong academic background in marketing, PR and business, and enables you to apply this knowledge to the growing world of public and media relations. London is a world centre for media and public affairs so this course benefits from being located in the heart of the growing media industry.
  • Entry requirements
    You should have at least 200 points, including two or more A-levels. English Language GCSE at grade C or above (or equivalent) is also required. These requirements may be varied in individual case.
  • Academic Title
    BA Media Studies and Public Relations
  • Course description
    Course structure

    You take seven modules at each level in Media Studies and four in Public Relations. You may also choose a Major/Minor after Level 1.

    Level 1

        * Trends in Contemporary Society
        * Introduction to Marketing
        * Introduction to Public Relations
        * History of the Mass Media
        * Business in its Environment
        * Media Culture and Society

    Level 2

        * Public Relations Theory and Practice
        * Media Audiences
        * Political Economy of the Media
        * Communications and Technology
        * Media, Culture and Modernity
        * Media Relations

    Level 3

        * Theorising Contemporary Culture
        * Corporate Communications
        * Public Relations Strategy
        * Globalisation and the Mass Media
        * Two options from Media Studies and PR

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