This well-established and cutting-edge course will give you the skills and guidance you need to develop successful commercial products. You’ll be encouraged to take a creative and innovative approach to problem-solving, while also addressing the functional, social and economic needs of your design. Your design skills will be developed with the support of dedicated, highly qualified and experienced academics, technicians and demonstrators. The course is equipped with excellent facilities including a specialist CAD laboratory and our manufacturing design centre. During the course you'll learn how to manufacture physical models and prototypes, as well as produce industry standard computer models. Throughout the course you will learn to develop your creativity and innovation to solve design problems, and learn how to address the functional, social and economic needs of your design. You will spend your 3rd year on a work placement, gaining at least 30-weeks experience in a relevant industry. Following your placement year you will be able to choose between following either a BA (Hons) or the BSc (Hons) option, which focuses on the technological aspect of design. The BA (Hons) option focuses on the aesthetic and contextual issues relating to Product Design. We also offer an Integrated Master's award of Master of Design (MDes) Product Design.