Business Plan: A Guide to Entrepreneurs and Investors Postgraduate Course - London - Greater London - HRODC Postgraduate Training Institute - I36069

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Business Plan: A Guide to Entrepreneurs and Investors Postgraduate Course - Online

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Business Plan: A Guide to Entrepreneurs and Investors Postgraduate Course - Online

  • Course description
    By the
    conclusion of the specified learning and development activities, delegates will
    be able to:

    Ø  Advise
    others of the situations in which participant observation, conversation
    analysis, documentary analysis, focus groups, interviews & questionnaires,
    respectively, are appropriate;

    Ø  Assess
    the value of secondary sources of information as a prelude to the conduct of Empirical
    Research;

    Ø  Choose
    sources of information appropriate for the type of research being conducted;

    Ø  Choose
    the methodology that best suits the Marketing Research Objectives;

    Ø  Choose
    the most appropriate data elicitation techniques, in relation to the sampling
    frame, sampling unit, sample size & time span, among other factors;

    Ø  Conduct
    an External Organisational Analysis, highlighting the Political, Economic,
    Social, Technological, Environmental/ Ecological, and Legal Uncontrollable
    Factors and the Opportunities and Threats that they present to the
    Establishment;

    Ø  Construct a business plan that will be attractive to investors and fund
    managers;

    Ø  Demonstrate
    a high level of understanding in the different elements of Enterprise Resource
    Planning (ERP);

    Ø  Demonstrate
    their ability to conduct an Internal Organisational Analysis, focusing on
    Strengths and Weaknesses;

    Ø  Design
    a Marketing Research Project, taking account of important issues;

    Ø  Design
    interviews & questionnaires that will elicit information appropriate to the
    research objectives;

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