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Innovation and Branding MA

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  • Objectives
    The programme aims to develop your original and creative thinking. It harnesses analytical and creative tools to generate effective brand, corporate and product messaging. You will develop your approach to creative disciplines and integrate this with the need to meet business objectives. This programme will appeal to students from a visual design, media or marketing background who wish to develop their capabilities for a career in industry and commerce based on innovation in image and communication.
  • Entry requirements
    Entry Requirements -Successful applicants will be invited to an interview to assess whether they have an appropriate business or commercial dimension within their previous experience. -Applicants who do not have significant business and/or commercial experience will be expected to have a degree or equivalent at a minimum 2:1 level of award. -You may claim Accreditation of Prior Learning and Achievement (APLA) or Prior Experiential Learning (APEL) which is equivalent to that arising from relevant modules of study. The School Accreditation and Validation Panel will consider each applicant individually to assess whether you have acquired the appropriate skills and knowledge for the course.
  • Academic Title
    Innovation and Branding MA
  • Course description
    Introduction

    The course builds on 12 years of teaching design innovation in order to prepare you to be radical agents of change in a fast-moving digital imaging market. A successful creative career can lead to senior corporate management posts.

    Course Structure

    Year 1 part-time

    Innovation and Entrepreneurial Studies

    The Rise of Consumerism and Brand Awareness

    Creativity and Innovative Futures

    Brand Research and Evaluation Project

    You will need 60 credits for the award of Postgraduate Certificate in Innovation and Branding.

    Year 2 part-time

    Global Consumerism and Behaviour

    Visual Literacy

    Innovation Workshops

    Brand Management Strategy

    You will need 120 credits for the award of Postgraduate Diploma in Innovation and Branding.

    Year 3 part-time

    Retail and Service Branding

    Branding in Practice

    Innovation and Branding Final Project

    You will need 180 credits for the award of MA in Innovation and Branding.

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