Course description
Duration
12 months full-time, 24 months part-time
The course commences in mid-September each year.
Overview
Developed in partnership with the fashion retail visionary, George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and per una), our MSc International Fashion Marketing focuses on all aspects of the fashion retail experience, from design right through to the shop floor.
Course content includes:
* Strategic Retail Management
* Retail Marketing 1: Understanding the Fashion Consumer
* Retail Marketing 2: Fashion and Brand Management
* Fashion Design
* Fashion Buying and Merchandising Management
* Fashion Marketing Communications
* Retail Logistics
* Retail Operations
Over the summer months students undertake a dissertation.