General programme structure
The programme has an ethos and a structure that encourages experimentation, creativity, risk taking, research and authorship, combined with in-depth practice, contextual theory and industry relevance.
During the first two practice-based modules participants are encouraged to design and author creative communications that are delivered and produced using inventive and diverse combinations of digital and traditional media for a range of functions and contexts. This will focus your direction of study.
Specialist communication designers can identify opportunities and cross-overs for their own specialism within a broader communication design context and develop their practice through alternative perspectives and inputs, before focusing on their major communication design project.
Similarly cross-communication designers have the opportunity to investigate the breadth and potentials of cross-disciplinary communication design before embarking on their practice-based major communication design project.
Detailed programme structure
The programme comprises five modules.
-Practice 1, orientation and experimentation
-Theory & contexts 1, orientation & evaluation
-Practice 2, experimentation & focus
-Theory & contexts 2, evaluation & focus
-Major communication design project plus report
The first four modules allow you to progressively contextualise, position and develop your practice, providing a basis for the final module which offers an opportunity to produce a substantial piece of Communication Design research.
The first four modules provide a foundation for the fifth and final module. Allowing you to progressively position and develop your creative practice through the exploration of a range of Communication Design practices and theories. The modules are supported by a series of lectures, seminars and tutorials.
The final module provides the opportunity to engage in negotiated study to produce a substantial piece of self initiated research in your chosen Communication Design area, in the form of a major Communication Design Project plus a report.