Course description
The MA Creative Media Arts: Data and Innovation
is designed to respond directly to your needs as someone with
the ambition to build a career in one of the growth sectors in the UK:
the creative and cultural industries. The course delivers a unique
combination of media art and design methodologies alongside basic
management and business analytics, to help you build a successful
career or venture within this dynamic sector. The curriculum has been
developed in response to important research findings, demonstrating that
growth in the wider economy is being driven by a creative sector
founded on a fusion between digital technologies, creative practice and
the wider arts and humanities. It's what we call the “fusion
hypothesis”. Drawing extensively on this concept we have developed a
programme that brings the cultures of art, technology and enterprise
into new and generative combinations.
With its emphasis on focused innovation and rapid prototyping the
course is unusual in combining a critical media arts perspective with a
deep understanding and engagement with the business-led dynamics of the
creative industries.
The course is delivered in the context of Bournemouth University’s
world renowned Faculty of Media & Communication, known for its
contacts at the heart of the media industry. The programme has been
developed and lead by leading practitioners from media art contributing
business-led research and development insights from the design sector
aimed at developing advanced enterprise and creative projects. The image
at the top of this page was taken at the Museo Jumex in Mexico City and
features work entitled Squidsoup by Liam Birtles, one of the senior
lecturers on this course, just one example of the international reach
our team has in this field.
Studying this Master’s degree is an ideal next step for applicants
from both creative media and the arts and humanities, including areas
such as graphic design, visual communications, fine art, performance,
audio and sound, and theatre and media production, as well as those from
interdisciplinary non-creative backgrounds, such as computer science,
geography and engineering, who can demonstrate interest through a
creative portfolio or other work experience.
