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MA-PGDip in Communication and International Marketing

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  • Objectives
    This programme draws on the internationally recognised research and teaching strengths of the Department of Culture, Media and Communication in collaboration with the University's highly reputable School of Management. The programme is designed to equip you with a detailed understanding of communication in contemporary international marketing contexts, in order to be able to address the market needs of the international business environment. It is designed for students who have completed a degree in management studies, cultural/media studies, marketing, business organisation, humanities or the social sciences. You will gain the necessary knowledge and skills to be able to seek employment in a very wide variety of multinational and international organisations. In particular the programme will prepare you for careers in advertising, international marketing management, media and public relations. You will take six core modules and two optional modules covering a wide range of disciplines including communication studies, management, international business and cultural studies. Students taking the Masters stage will also complete a dissertation of 10,000 to 15,000 words on an approved subject of particular interest.
  • Academic Title
    MA/PGDip in Communication and International Marketing
  • Course description
    MA/PGDip in Communication and International Marketing Module overview

    Core Modules


    This module provides a comprehensive framework for understanding the contextual, strategic and operational issues of marketing, and develops the ability to link theory with practice.

    Strategic Communication
    This module provides an advanced understanding of strategic communication, focusing on communication strategies in a changing public sphere and the responses of governments, NGOs and major news corporations.

    Corporate Strategy
    This module provides participants with both a theoretical and practical understanding of corporate strategy as an interdisciplinary activity within the context of a competitive market economy, leading to corporate decision making.

    Marketing Communications
    This module introduces the theory and practice of marketing communications (Marcoms) in an international context, covering the management of marketplace trends; strategic and operational objectives; and planning and implementation of marketing communications practice in a global context.

    Interpersonal Communication
    This module considers conversational implicature, speech act theory, frames and footing, politeness, conversation analysis and conversational style.

    Rethinking Communicative Understanding
    This module adopts an interdisciplinary approach to the study of theories of communication universals and the risks of interaction. It investigates whether social meanings are universally shared or constructed by social subjects in such a way as to render them 'at risk' and require constant renewal.

    Optional Modules

    Eating Cultures: Food, Taste, and Consumption

    This module uses food, taste and eating to explore issues of national identity, culture and globalisation in the contemporary world.

    The Politics of Mobility
    This module explores how mobility reconfigures social relations, the figure of the stranger, borders, homes, and citizenship today.

    European and International Marketing
    This module provides students with an understanding of international marketing theory and key concepts, and seeks to develop students' appreciation of strategies and plans for a mix of international and global economies, as well as an understanding of the implications for implementation, monitoring and control of the international marketing planning process.

    Introduction to Research Methods: Answering Questions with Evidence
    This module provides an accessible introduction to some of the principal tools of social research.

    Media Cultures
    This module examines the role of the mass media in shaping identities.

    Globalisation, Communication and Postmodernity
    This module investigates the ideological, social and historical moorings of communication that shapes today's globalised world.

    Global Diversity in Language and Communication
    This module investigates the ideological, social and historical moorings of communication that shapes today's globalised world; it interrogates definitions of modernity and post-modernity and, finally, it aims to assess the formation of public awareness in several different types of modern society.

    Typical entry requirements
    Entry is open to applicants with a good first degree (at least Second class honours or equivalent).

    Non-native speakers of English without a first degree in English should have at least 7.0 IELTS (7.0 in writing) or equivalent.
    Programme length
    12 months full-time

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