MA-Postgraduate Diploma Marketing and Communications

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University of the Arts London

Comments about MA-Postgraduate Diploma Marketing and Communications - At the institution - London - Greater London

• Entry requirements
  Applicants with some or all of the following achievements will be considered for admission: -An educational level equivalent to an Honours Degree in a relevant subject -Possession of equivalent qualifications (e.g. CIM or CAM diploma or IPR qualifications) -Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required -A combination of formal qualifications and experiential learning which taken together can be demonstrated to be equivalent to formal qualifications otherwise required. This will be typically taken as at least 5 years relevant experience, plus appropriate professional qualifications. International students are welcome and must evidence English language competence to IELTS level 7. Some knowledge/qualification/experience of marketing communications is a pre-requisite of the course. In addition, students are expected to demonstrate creative capabilities/interests
• Academic title
  MA/Postgraduate Diploma Marketing and Communications
• Course description
  Content
  
  This course enables graduate students with experience in marketing to explore and understand their practical experience from an academic stand-point. The core subjects cover the context of marketing in a global setting and the relevance of traditional marketing concepts in the light of technological developments. Practical issues such as project management, the exploitation of copyright as well as financial management are also covered. Other core subjects include strategic marketing and marketing communications as well as the methods, process and skills required to plan and undertake effective academic and commercial research. The participants have an opportunity to tailor their studies through a cross-MA elective programme as well as through the topic that they choose to study for their final major project.
  
  The programme combines both delivered content and self-directed study. Typical activities include: lectures, seminars, workshops, intensive weekend programmes, group work, assessments and a guest speaker programme.
  
  Students are also expected to make use of the extensive resources offered through the University to support their private and supervised study as well as developing their own primary research sources.
  
  Assessment
  A blend of assignments, reports, presentations, group work and creative briefs.
  
  Award
  University of the Arts London MA or Postgraduate Diploma
  
  Structure
  
  The course is divided into three main phases.
  
  Phase 1
  Marketing and communications theory and practice, project management, and management issues in marketing and communications
  
  Phase 2
  Research methods, strategic marketing and communications, plus two Elective choices (chosen from a long list)
  
  Phase 3
  Major project / dissertation: A 15,000-word research-based individual project on an area of the students’ choice, supported by an individual academic supervisor.
  
  Career Prospects
  
  Most students who complete the course are promoted to senior posts within their current organisation, move on to fresh challenges with new organisations, or set themselves up as consultants, freelancers, or entrepreneurs within the marketing and communications industry

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