The programme comprises a range of taught modules that cover many aspects of the management of marketing in organisations.
Its central theme is the production of marketing plans in an ever-changing environment. It focuses in particular on marketing communications, marketing research and electronic marketing.
It is taught in a participative style where students are encouraged to share and reflect on their experiences and the body of marketing theory and knowledge.
Students are encouraged to apply this theory and knowledge to their own organisations.
The Masters dissertation element enables the student to explore in-depth an issue of interest to them, and to make a contribution to the growing body of marketing knowledge.
Due to the wide ranging background of participants, the programme considers many different industries and also incorporates aspects of service marketing. Whilst the programme is not specifically designed for the public sector, several students in the past have been from this area and have found the material to be of great help to them.
Year 1 Modules
BM0421 Business Research Analysis (CORE, 10 Credits)
HR0896 Developing Self (CORE, 10 Credits)
MK0448 Marketing Research Application (CORE, 10 Credits)
MK0482 Marketing Strategy in an International Environment (CORE, 20 Credits)
MK0496 Advertising and Marketing Communications Management (CORE, 20 Credits)
NX0419 Postgraduate Induction PT (CORE, 0 Credits)
NX0448 Managing Value Strategically (CORE, 10 Credits)
Year 2 Modules
MK0480 Buyer Behaviour in the Marketing Environment (CORE, 20 Credits)
MK0493 The Newcastle Business School Masters Dissertation (CORE, 60 Credits)
MK0495 Direct and Interactive Customer Relationships (CORE, 20 Credits)
COURSEWORK AND ASSESSMENT
Modules are assessed by a mixture of coursework and examination.
Coursework, where possible, encourages students to apply marketing theory to their own business situations.
The programme culminates with the production of a Masters dissertation.
This will be completed by the end of the second academic year (September).
For those students who wish to take the Diploma of the Chartered Institute of Marketing, this course receives maximum exemptions from the Institute's examinations (subject to confirmation).
Through the part-time programme, graduates are able to progress within their current organisation, or acquire the knowledge and skills to move into a responsible role within a marketing department.